Convince & Convert

JANUARY 4, 2024

And one of the ways that they think they can achieve that is through trendy content. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike.

Trends 144

Trends Brands Airlines Energy 144

Webbiquity SMM

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. This can help you keep your content style consistent. Boost Your Top-Performing Social Content.

Brands 159

Brands Airlines Hashtag Influencer 159

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

For Real Social Workers

AUGUST 19, 2021

So, I’ve revised my system of production so that I can consistently give you the content that will take you from burnout to balance. We all know that he is the founder of Virgin Records and Virgin Atlantic Airlines. Always looking for the next best thing, he started an airline with no experience and one plane.

Airlines 92

Airlines Consultant Collaboration Discount 92

The Realtime Report

FEBRUARY 11, 2014

The ability to access your social networks while in the air is nothing new; many airlines offer in-flight WiFi (for a price) within the US. Other airlines have used social networks to help passengers make connections , but this will be the first of its kind in the US. Million Twitter Sweepstakes.

Social Networking 189

Social Networking Airlines Twitter Travel 189

WebInKnow

APRIL 1, 2019

Yesterday, I was flying on the American Airlines shuttle from Boston to New York when soon after takeoff we hit a flock of geese. The pilot declared an emergency and we landed 11 minutes later back at Boston Logan airport.

Airlines 75

Airlines News Content Instagram 75

The Realtime Report

JANUARY 9, 2013

Choose Relevant Content . Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

Social Media 186

Social Media Strategy Case Study Airlines 186

Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

Examples 96

Examples CSR Airlines Collaboration 96

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. By using this type of content, Ryanair’s marketing strategy keeps existing users engaged and draws in fresh audiences looking to laugh.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

AUGUST 26, 2021

They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

MAY 22, 2014

With the stunning rise in popularity of user-generated content, Amsterdam Airport Schiphol has turned to Instagram images to power a new interactive game called Destination Unknown. Images for the game are sourced using hashtags from a custom built content management system. As the images rotate, the four-minute time limit decreases.

Airlines 155

Airlines Instagram Tourism Hotels 155

BeingOptimist

APRIL 10, 2023

Table of Contents Understanding the Travel Industry Top Travel Stocks in 2023 Evaluating Travel Stocks Risks of Investing in Travel Stocks Conclusion Understanding the Travel Industry The travel industry encompasses various sectors that cater to the needs of tourists, business travelers, and other consumers.

Travel 40

Travel Airlines Hotels Tourism 40

Convince & Convert

JANUARY 4, 2024

And one of the ways that they think they can achieve that is through trendy content. In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike.

Trends 78

Trends Brands Airlines Social Media 78

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

News 71

News Social Media Airlines Collaboration 71

Unmetric

DECEMBER 4, 2019

DISCOVER CONTENT INSPIRATION. Now that our tastebuds are all sophisticated, airline meals need to up their game too. These posts show that the most engaging social content is usually topical, involves contests and giveaways, and piggybacks on popular culture. Who knew in-flight meals could look this good?

Meme 98

Meme Travel Airlines Curation 98

Sprout Social

FEBRUARY 18, 2020

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. — Alaska Airlines (@AlaskaAir) February 5, 2020. I'm sorry for any trouble!

Social Media 136

Social Media Strategy Brands Airlines 136

Unmetric

AUGUST 2, 2016

Working as a Content Creator has its perks. Let me clarify what content marketers mean by the term. Whitespace analysis turns its attention to innovative content that deviates from the industry norm. Obviously, this does not mean that Sports Teams should create content around Doughnut Day. Marketing Whitespace Analysis.

Analysis 60

Analysis Content Airlines How To 60

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Amazing antipodean animation.

Airlines 210

Airlines Marketing Statistics comScore 210

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. Brittany Cabriales at GoFundMe suggests getting ahead of viral trends by clearly establishing your content buckets , pillars, and topics you talk about.

Conversation 130

Conversation Brands Authentication Trends 130

Twist Image

JANUARY 2, 2014

We used to tell ourselves a very powerful narrative about how the cream always rises to the top, and the struggle that most brands face when it comes to content marketing and social media is that they struggle to find a true sense of human-ness in the content that they are creating.

Content 104

Content Airlines Advertising Issues 104

Small Business Mavericks

JULY 24, 2014

I was talking to a Spanish teacher the other day and she told me that businesses will often translate their content into another language without an awareness of the nuances each language has. In Spanish, “ en cuero ” means “get naked” because you are stripping down to the skin.

Airlines 98

Airlines Campaign Products Marketing 98

Convince & Convert

APRIL 13, 2013

It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 147

Social Media Airlines Social CRM Avatar 147

Ignite Social Media

SEPTEMBER 22, 2022

With Brandwatch’s social media management tools, you’ll be able to: Publish – Manage all content in one calendar. There are some great case studies of how various brands use Brandwatch’s solutions including Nestle, American Airlines, and Walmart that we highly recommend checking out if your social media goals are similar.

Review 91

Review Case Study Social Media Management Airlines 91

Convince & Convert

APRIL 3, 2014

March was an exciting month for the Social Pros Podcast , with guests from WestJet , crowd-pleasing Canadian airline ; PwC Consulting , the world’s second largest professional services firm ; Homes.com and ForRent.com , marketing resource for realtors across the country; and content marketing giant Copyblogger. .

Airlines 129

Airlines Consultant Resources Social Media 129

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

Team 160

Team Marketing B2B Eventful 160

Likeable

SEPTEMBER 24, 2019

Chief among them: the content firehose. Despite moving to an achronological algorithm, the shelf life of a piece of Twitter content can be quite short—buried under the weight of roughly 6,000 new tweets per second. For a master class in customer service on social, look no further than Airline Complaint Twitter.

Twitter 80

Twitter Airlines Aggregator Meme 80

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

Airlines 40

Airlines Marketing Travel Hotels 40

Later

MAY 28, 2021

Creating content that features testimonials — whether through a quote post or video — can strengthen your credibility and build trust. Sharing this type of content is a great way to personify your brand on LinkedIn and become a credible authority in the eyes of your community.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Convince & Convert

JANUARY 21, 2016

Mergers, corruption, and three CEOs in one year have not been easy times for United Airlines. With the New Year, the airliner is striving to be “ less awful ” in 2016. Will other airliners make moves if more people start opting for United? Business: United’s Brand Makeover. We will have to wait and see.

Airlines 60

Airlines Pharmaceuticals Conference Automotive 60

Pixlee

MARCH 30, 2022

Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries. “We And now we’re able to have user-generated content throughout the entire purchase experience for the consumer.” — Mindy Schanzle, Marketing Communications Lead at Radio Flyer.

Trends 75

Trends Retail UGC Authentication 75

Hootsuite

DECEMBER 7, 2022

Searching your own tweets can also help you find content that performed well in the past. For example, 2022 was notoriously bad for airlines losing luggage due to the post-restriction travel surge. Using date-specific searches, you can easily gather a general overview of how an airline came across on social media. Throw it back.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Pixlee

MAY 24, 2021

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. That content can later be shared with the brand to create more proof for a destination or experience.

Travel 52

Travel Industry Influencer Tourism 52

Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. Delta’s Positive Publicity Train. ASOS’ Influencer Splash.

Social Media 87

Social Media Airlines UGC Campaign 87

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Sprout Social

AUGUST 30, 2019

Yes, that new office tour your company put up is your best performing piece of content to date. 2) Spotlight User-Generated Content. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! 4) Promote Your Published Content. What is it exactly?

Geotagging 110

Geotagging Instagram Real Estate Brands 110

Convince & Convert

AUGUST 4, 2013

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Social Media 150

Social Media Airlines Communities Sports 150

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …watching customers share and comment on really valuable and relevant content your team created. How do you define success with leveraging social media?

Social Media 244

Social Media Airlines Sentiment Conference 244