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Think Narrow and Harness the Power of UnPopular

Convince & Convert

Tons of great companies that you used as examples of how to brand and how to be unpopular on purpose , and a lot of companies that are not household names intentionally and I think that’s really interesting. So it’s usually easier to sort of turn that battleship when you’ve got a little smaller company anyway.

Forums 121
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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

I suspect our efforts to converse together, generate content, share resources, etc -- will appear in hindsight to be in the same league with early automobiles and passenger airlines. Services for Companies and Organizations. Perhaps "the old-school" will get on board the way autos where originally seen as "horseless carriages".

Project 100
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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Create blog design that complements the rest of the personal or company brand. Limit the number of social bookmarking buttons. Provide drop-down menu when there are a high number of categories. Technical Stuff. Have your own domain name for your blog. Understand blog performance and how fast the content loads and ensure that main content.

Blogger 100
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Book Review: The Social Employee

Webbiquity SMM

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.

Review 205