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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

The problem is, most B2B companies don’t have a strong why. You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why. Share it on StumbleUpon. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. Tweet This!

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Reputation Management with Dissatisfied Customers and Word of.

Techipedia: Tamar Weinberg

Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.

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Why Your Corporate Website Needs a Blog

Bill Hartzer

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.

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Reputation Management Seminar to be Held in Dallas Texas May 13

Bill Hartzer

If you search for your name or your company’s name in the search engines, what shows up in the search results? Tony and Derick will delve into the details of the strategies and techniques they have developed over the years to monitor and improve a brand or companies reputation online. Share it on StumbleUpon. Tweet This!

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Coverage Questions !

The Marketing Blog

helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Share it on StumbleUpon. Anyway, on to the list! List of Corporate Social Strategists for 2011. Honigman – Social Media Manager at Sears Holdings Corporation. Share this on Mixx.

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Where are my peanuts?

Idaconcpts

Back in the 1970′s and 1980′s every service category had its own rules of engagement with its consumer: car dealers treated you one way, fast food treated you in its own fashion, airlines were airlines, and son on. It’s just a little Italian guy doing his own thing, no big company or anything. Tweet This!

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