Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. It occurred to me that companies who think this way are missing the golden opportunity to focus on their customers first. .

Social Media 244

Social Media Airlines Sentiment Conference 244

Convince & Convert

NOVEMBER 27, 2013

If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. Now, KLM Royal Dutch Airlines is taking that situation to its logical conclusion by updating expected response times to their Twitter page every five minutes!

Social Media 137

Social Media Case Study Airlines Study 137

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. Let’s say you run a DIY craft company in Vancouver, BC. Build a case study. Twitter’s advanced search capabilities are some of the app’s most well-kept secrets.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Convince & Convert

FEBRUARY 23, 2013

To them, it’s irrelevant how your organization is structured, and the internal power plays and land grabs that unfold across your company are immaterial. This is underscored in an interesting new social media benchmark study from JD Power and Associates. In companies where the executive sponsor for social is a marketer, SURPRISE!

Social Media 139

Social Media Banking Airlines Apple 139

Hootsuite

SEPTEMBER 8, 2020

83% of people expect companies to respond to a social media question or complaint within a day. Half of people globally said that direct messaging a company makes them feel more connected to the brand. 81% of Twitter users who don’t get a response from a company will not recommend that company to their friends.

Social Media 145

Social Media HootSuite Issues Team 145

Pixlee

JUNE 16, 2021

Studies show that young consumers are shopping online more than ever before. Studies done by GlobalWebIndex show that nearly 40% of consumers consider environmental factors when deciding whether or not to make a purchase. Plus, it can be beneficial for the long-term growth of your company. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

ProBlogger

SEPTEMBER 26, 2011

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

Company 49

Company Travel Airlines Blogger 49

Writtent Blog

MAY 27, 2021

60] Jet Airways was listed on the Bombay Stock Exchange and became public company on 28 December 2004.[8] 8] After the Government lifted the foreign ownership limits on Indian airlines to 49% from the previous 40%, the airline moved to raise funds via an IPO.[31] billion, instantly making Naresh Goyal a paper billionaire.[33]

Insurance 40

Insurance Airlines Committee Software 40

Talkwalker SM

JULY 28, 2016

As you can see in the Facebook post above, the influencer Brooke Savard uses #LifeWellTravelled even though the experience she talks about has nothing to do with the airline which created the hashtag. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Buffer Social

JULY 20, 2017

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. A study by Social@Ogilvy found that Facebook organic reach has fallen to just six percent in 2014. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Convince & Convert

MAY 30, 2012

According to Journal Applied Research in Quality of Life studies have shown the largest boost in happiness comes from the simple act of planning a vacation. In the study, the effect of vacation anticipation boosted happiness for eight weeks. Kayak Book cheap flights, hotels, vacations and rental cars through top travel companies.

Travel 164

Travel Tools iPad Hotels 164

Unmetric

AUGUST 2, 2016

Whitespace is also used to refer to new avenues that companies may consider expanding to that exist outside its core competency. Studying the existing field. Check out this Post by Malaysian Airlines:-. However, within the context of marketing, we mean something quite different. Marketing Whitespace Analysis.

Analysis 60

Analysis Content Airlines How To 60

Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.

Types 161

Types Training CoTweet CoTweet 161

Twist Image

FEBRUARY 21, 2014

It was a time when Jeff Jarvis complained about his experience with Dell (now, a story that lives on in infamy as Dell Hell ) and it (along with other similar stories) demonstrated that the power to publish a story online had ramifications well beyond the usual "write a letter to the company" and hope that they respond. jeff jarvis.

Case Study 75

Case Study Airlines Issues Publishing 75

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. 33% switched hotels.

Travel 40

Travel Class Social Media Hotels 40

Proactive Report

AUGUST 25, 2009

But no airline that they did n regularly charges $20 per bag. Airlines in the US could take a leaf out of the Scandinavian Airlines case study. Carlson realized that airlines were concentrating on the technical and administrative aspects of the business and not on the customer experience. Deja vu all over again.

Airlines 40

Airlines Case Study Meeting Influencer 40

Sprout Social

AUGUST 22, 2018

Your responses both reflect on your company and determine whether or not your customer sticks around, after all. When a user tweets your company with a question or concern, you can assign the tweet to a specific member of your team. Search for common misspellings of your company name. When in Doubt, Be Human.

Twitter 98

Twitter Tips Notification Sentiment 98

Pixlee

DECEMBER 29, 2017

With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group.

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group.

Travel 47

Travel Conference Tourism Hotels 47

agora pulse

OCTOBER 13, 2016

People are asking for it : Did you know companies are struggling to keep up with queries sent to their customer service channels? Last year Twitter teamed up with Applied Science to create a study relating to customer service on Twitter and the airline industry. These are many missed opportunities left on the table.

Features 60

Features Twitter Issues Airlines 60

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Among them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Talkwalker SM

MAY 26, 2016

The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Studies show that 68% of shoppers prefer user-generated product videos as opposed to the content produced by the brand.

Analytics 68

Analytics Influencer Apparel Airlines 68

Proactive Report

JANUARY 5, 2015

In most cases the company had been aware of the issues for some time, says Baskin. Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand. To a large degree it’s a measure of trust.

Reputation 40

Reputation Airlines Review System 40

The Marketing Blog

DECEMBER 8, 2007

helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.

Questions 100

Questions Web 2.0 Startup FeedBurner 100

Convince & Convert

APRIL 4, 2012

Tons of great companies that you used as examples of how to brand and how to be unpopular on purpose , and a lot of companies that are not household names intentionally and I think that’s really interesting. So it’s usually easier to sort of turn that battleship when you’ve got a little smaller company anyway.

Forums 121

Forums Case Study Exercises Brands 121

Twist Image

JULY 3, 2015

Know my travel plans (airline tickets, car services, hotels and more). In 2001, I worked at a company that specialized in content for mobile devices. Back then, one of the company's co-founders (the awesome Andy Nulman ) used to say that mobile phones will soon become the remote controls for our lives. No ringtones.

Notification 40

Notification Hotels Apple Banking 40

Convince & Convert

FEBRUARY 14, 2024

It is no surprise that companies started, and will continue, to incorporate Valentine’s Day into sales and marketing plans, but savvy marketers find ways to go above and beyond that one day a year. Take it from the experts from Clean Comedians and study their list of The Different Types of Humor. Acknowledge words of affection.

Strategy 123

Strategy Brands Marketing Airlines 123

Hootsuite

NOVEMBER 3, 2022

This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations. According to a 2021 Statista study , TikTok is the third most influential advertising channel for Gen Z females’ purchasing decisions.

Airlines 109

Airlines Marketing How To Influencer 109

Buffer Social

SEPTEMBER 28, 2016

Social Pros, recently named the best marketing podcast at the Content Marketing Awards , dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs. Format: Mix of interviews, case studies, and educational content.

Skills 40

Skills Social Media Hosting Marketing 40

Writtent Blog

MAY 23, 2021

Although the concept of purchasing a deceaseds shareholders interest in a company is quite straightforward, there are many tax planning considerations to look in to. Contract is the agreement made between the customer and company based on the material, quantity and price over a period of time.

Real Estate 40

Real Estate Guidelines Policies Insurance 40

Mindjumpers

JUNE 29, 2012

Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. KLM Airlines.

Industry 270

Industry Airlines Telecommunications Engagement 270

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Laurel Papworth

JANUARY 14, 2010

No wonder that according to the recent Business.com’s 2009 Business Social Media Benchmarking Study, 83% of U.S. companies use Facebook and 45% Twitter. All major hotel brands, airlines and other travel suppliers, as well as all OTAs are now present on the social networks like Facebook, Twitter, etc.

Hotels 85

Hotels Tourism Travel Social Media 85

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. After college, I worked in customer relations for a large electronics' company.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. You can be the other petulant 16 year old. Jay : Perfect, perfect, yes, the death of civilization is upon us. government, or Apple for that matter.

Yahoo 115

Yahoo Yammer Social Media Software 115

The Realtime Report

OCTOBER 5, 2021

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

Travel 91

Travel Tourism Airlines Film 91