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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

For instance, a women’s yoga and wellness brand might identify the following content buckets: Physical health and wellness Mental health education Women’s equity and empowerment in sports Doing this develops guardrails for what you can (and can’t) speak about online. We all love the zany antics of our favorite avian language tutor.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. Showing the brand cares and gives back One of the things that makes a company instantly likable is how effective its social responsibility initiatives are. Sign up with Keyhole for a free trial today.

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25 brands every social media manager should follow on social

Unmetric

In recent years, the company has improved vastly from what it was several years ago. Who would have thought a logistics company would be great at social? This airline company follows a customer-centric approach to social media and tries to respond to customer queries quickly. Yes, FREE pizza. Etihad Airways.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. Flyscoot’s mascot, Scootee-Chan, is almost as cute as our Talkwalker Yeti , but that’s only one of the reasons we had to mention the creative account of this small Asian airline.

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7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies.

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How to Keep Content Ideas Coming With Whitespace Analysis

Unmetric

Whitespace is also used to refer to new avenues that companies may consider expanding to that exist outside its core competency. Obviously, this does not mean that Sports Teams should create content around Doughnut Day. Check out this Post by Malaysian Airlines:-. Marketing Whitespace Analysis. Or does it?

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. “How dare a company try to put a number on influence!&# When every company of consequence has a free and open API, data becomes a commodity. But most social media types aren’t Paul Gillin. they shout.

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