Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. Lead with, ‘Hey, I wanna jump on this trend because it aligns with X and Y business values and Z social media goals.

Conversation 130

Conversation Brands Authentication Trends 130

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Convince & Convert

MAY 1, 2015

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. This can be helpful if you’re new to your brand’s social media, establishing brand guidelines or just can’t remember every tweet you’ve ever made. Engage in risky replies.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases.

Travel 40

Travel Class Social Media Hotels 40

Webbiquity SMM

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. List of Corporate Social Strategists for 2011. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.

List 155

List Twitter Brands Microsoft 155

Rebekah Radice

APRIL 27, 2015

You have the chance to immediately convey the details about your company to anyone landing on your page. Do you know what problems your company solves? Your company has an amazing opportunity to translate what you do offline to online. I’m going to demystify how social media managers find content on a daily basis.

Small Business 131

Small Business Facebook How To Airlines 131

Buffer Social

SEPTEMBER 28, 2016

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! Click to jump to any section: 10 of the very best Social Media Marketing podcasts. Social Pros by Jay Baer.

Skills 40

Skills Social Media Hosting Marketing 40

Convince & Convert

MARCH 31, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom. Twit happens.

Types 162

Types Training CoTweet CoTweet 162

Convince & Convert

DECEMBER 28, 2011

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. This is #3. – Jay).

Types 139

Types Training Twitter CoTweet 139

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Laurel Papworth

AUGUST 28, 2011

My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! SOCIAL PROBLEMS HIGHLIGHTED. What would Virgin do? OPTIONS FOR RESPONSE.

Twitter 102

Twitter System Airlines Social Networking 102

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch.

Yahoo 115

Yahoo Yammer Social Media Software 115

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. 5 Important Social Media Stats You Should Monitor. Post Count. Follower Count. Try real-time marketing.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. 5 Important Social Media Stats You Should Monitor. Post Count. Follower Count. Try real-time marketing.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Social Media 115

Social Media Groups Groups Team 115

Sprout Social

DECEMBER 5, 2023

With millions of people signing up daily across social media platforms, keeping track of conversations about your brand online is becoming an uphill battle. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management?

Reputation 99

Reputation Software Tools Sentiment 99

Hootsuite

NOVEMBER 3, 2022

This March 2021 Statista study , for instance, says that 62% of Gen Z and Millennials bought something as a result of social media marketing that month—but doesn’t differentiate between the two generations. Hire them onto your social team. Psst: Gen Z, if you’re looking for a job in social media, here’s some advice ).

Airlines 109

Airlines Marketing How To Influencer 109

Convince & Convert

APRIL 12, 2012

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. It’s been kind of a crazy day in social media, right? It feels like social media from two years ago.

Hotels 118

Hotels Instagram Authentication Social Media 118

agora pulse

DECEMBER 27, 2019

Are you using your best manners on social media? Or do you need a little brushing up on your social media etiquette? And just like we sometimes need reminders about good etiquette at the dinner table, we may need reminders of the basic rules of etiquette in social media. Do Post: Company recruitment news.

Social Media 152

Social Media Tips Hashtag LinkedIn 152

Hootsuite

MARCH 27, 2020

On a regular day, connecting with your audience on social media requires tact, care, and forethought. Social media crisis communication for brands comes down to one reassuringly simple question: how can you help? In this post we’re taking a look at social media best practices during a real-world crisis or emergency.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

AUGUST 10, 2012

This is Episode 28 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : interesting Facebook contest engagement stats from Wildfire.). Jay : Well, everything is an empire in social media.

Feed 116

Feed Feedly Campaign Social Media 116

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. candidates won’t work for a company with a bad rep. Here’s how. The good news?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

AUGUST 27, 2020

Over the last several years, call-out culture has become a pervasive part of social media. In 2020, we’ve seen boycotts in response to brands voicing public support for social justice organizations like Black Lives Matter. . Social media managers may be able to address some comments on their own.

Brands 135

Brands Sentiment Social Media Management Issues 135

Sprout Social

MAY 3, 2017

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media.

Social Media 100

Social Media Press Release Influencer Airlines 100

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

Team 40

Team Social Media How To Social Media Management 40

Buffer Social

APRIL 17, 2017

That’s why he’s on a mission to tell stories of good on social media for some of the world’s most impactful companies and brands. In episode #40 of The Science of Social Media , Branden shares his incredible journey from photographer to storyteller and the importance of chasing your passions.

Meeting 99

Meeting Social Media Airlines RSS 99

Waxing UnLyrical

DECEMBER 9, 2015

And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Ignite Social Media

OCTOBER 27, 2017

Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Everything on social media lives forever. The worst part? SorryNotSorry. We’re here to help.

Social Media 100

Social Media Apparel Brands Hashtag 100

Convince & Convert

MAY 3, 2012

This is Episode 14 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jason Falls , the founder and principal of Social Media Explorer. Joining us today is the uncanny Jason Falls of Social Media Explorer , who probably requires no introduction to our listeners.

Klout 114

Klout Social Media Conference Influencer 114

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

agora pulse

MARCH 29, 2018

is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. Social media PR is a big focus for TravelMedia.ie. The social media services at TravelMedia.ie

Communities 90

Communities Travel Airlines Hotels 90

agora pulse

MARCH 29, 2018

is one of Europe’s leading travel media companies. with expertise in social media, public relations, marketing, events, communication within the travel industry (for both trade and consumer,) the list goes on. Social media PR is a big focus for TravelMedia.ie. The social media services at TravelMedia.ie

Communities 90

Communities Travel Airlines Hotels 90

Convince & Convert

JULY 8, 2016

Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. Today, she’ll share how she does it all, plus the skills every great community manager needs.

Engagement 106

Engagement How To Groups Groups 106

Hootsuite

OCTOBER 9, 2019

While it’s true that social media users tend to have eight-second attention spans, posts with long copy can perform well , too. A travel company may want to highlight the attractions of top destinations. Posted by KLM Royal Dutch Airlines on Friday, September 13, 2019. Manage your brand’s Facebook presence with Hootsuite.

Facebook 111

Facebook HootSuite Discount Airlines 111

Hootsuite

AUGUST 11, 2020

Like all social media networks, Instagram is about the communities built within it. One common option is to host a contest featuring products from multiple companies, like Rocky Mountain Soap Company did with Annika Mang of @borntobeadventurous. Use Hootsuite to save time on social media. Try it for free.

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Instagram Tips How To Hashtag 145