How a Volcano Created a World-Class Social Media Program for KLM Airlines
Convince & Convert
APRIL 6, 2015
Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. Karlijn and her team believe that social media requires specific skills that can be very different from the skills needed for phone service. Mistakes will be made.
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