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Why brands need a social media monitoring strategy

Sprout Social

These kinds of posts don’t come up in your regular network notifications, which is why it’s important to set up your monitoring tools. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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How to use Facebook Messenger for business

Sprout Social

For instance, KLM Airlines used it to provide customers with boarding passes, check-in notifications and updates about their flight status. Combined with the addition of a “Send Message” button for easier communication, the airline company was able to see a 5-point higher average Net Promoter Score on Messenger than its initial goal.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions.

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5 Super Cool Facebook Messenger for Business Examples

agora pulse

Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. In business, some companies live by the old adage: If you build it, they will come. KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook.

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Why 2 Days Later is 2 Days Late

Ari Herzog

I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. Greg Verdino understands the necessity and impact of companies responding to (prospective) customers quickly, effectively, and efficiently using internet technologies.

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10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Your responses both reflect on your company and determine whether or not your customer sticks around, after all. When a user tweets your company with a question or concern, you can assign the tweet to a specific member of your team. However, Twitter notifications only give you a partial picture of your Twitter presence.

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