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How to create a complaint management system to protect your brand reputation

Sprout Social

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. Mishandling complaints could harm your company even more than the complaint itself.

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7 inspiring examples of corporate social responsibility

Sprout Social

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Great #goals for an airline! Let’s dive in. But good start!

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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. However, when running a smaller company, it is of course not as comprehensive.

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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. That huge number is due, in large part, to customers with issues reaching out and saying, “KLM, I have a problem.” They started from 9 to 5 in English and Dutch, then expanded.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

A car rental company should have a wide range of vehicles, providing customers with many options to meet their needs. Staff The success and profitability of a car rental company depend on the entire staff, including customer support managers, mechanics, accountants, and even drivers. Before choosing a location, check local laws.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

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How to use Facebook Messenger for business

Sprout Social

Some will come to you about a customer service issue, while others will want to learn more about your product or service. For instance, KLM Airlines used it to provide customers with boarding passes, check-in notifications and updates about their flight status. Generating high-quality leads.

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