Why brands need a social media monitoring strategy
Sprout Social
FEBRUARY 18, 2020
Responding to customers has been shown to lead to stronger brand loyalty among customers. Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. — Alaska Airlines (@AlaskaAir) February 5, 2020.
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