Convince & Convert

NOVEMBER 14, 2013

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos. The result?

Project 153

Project Instagram Tourism Airlines 153

Hootsuite

SEPTEMBER 14, 2023

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Convince & Convert

FEBRUARY 22, 2016

In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York, Virgin America is asking customers flying to and from PSP to play dress-up. To be fair, the airliner anticipated results like these. Business: Virgin America Launches #LetModFly. Calling all Mad Men fans!

Apple 60

Apple Airlines iPhone Hashtag 60

Sprout Social

AUGUST 30, 2019

Yes, that new office tour your company put up is your best performing piece of content to date. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. 3) Covert Hashtagging and Geotagging. By now, you’ve discovered that Instagram lets you add hashtags and locations to your Stories.

Geotagging 110

Geotagging Instagram Real Estate Brands 110

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

Team 160

Team Marketing B2B Eventful 160

Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. If you click a trending hashtag, you might not immediately understand the context. Let’s say you run a DIY craft company in Vancouver, BC. Use the Words fields to start your search. Discover trends.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Convince & Convert

MARCH 28, 2012

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences.

CSR 126

CSR Airlines Loyalty Hashtag 126

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. In less than 10 weeks, the company nearly doubled its following on Instagram.

Examples 111

Examples Social Media Instagram Hashtag 111

Pixlee

JUNE 14, 2021

You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. Delta Airlines reposts travel photos from its customers to inspire the brand account’s followers looking forward to visiting their dream destinations. Use Hashtags Correctly.

Instagram 52

Instagram UGC Apparel Hashtag 52

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

Talkwalker SM

SEPTEMBER 7, 2016

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. Flyscoot’s mascot, Scootee-Chan, is almost as cute as our Talkwalker Yeti , but that’s only one of the reasons we had to mention the creative account of this small Asian airline.

Instagram 60

Instagram Brands Sports Travel 60

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). chrismikulin Tweet This.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. But when they first started out, competitors sued the founder Herb Kelleher in an effort to keep the airline from ever taking off.

Brands 40

Brands Airlines How To Apple 40

Sprout Social

AUGUST 22, 2018

Your responses both reflect on your company and determine whether or not your customer sticks around, after all. When a user tweets your company with a question or concern, you can assign the tweet to a specific member of your team. Search for common misspellings of your company name. When in Doubt, Be Human.

Twitter 98

Twitter Tips Notification Sentiment 98

Talkwalker SM

MAY 26, 2016

The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Products presented by visual influencers perform significantly better than others, especially apparel (6.4x

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

MARCH 8, 2017

Like we previously mentioned, people tend to trust peer recommendations over any company advertisement. If you have social media influencers with loyal audiences, a brand mention goes much further than a Tweet from your company account. An United airlines 757-224 (#N14115) lined up and ready to roll at LAX.

Influencer 111

Influencer Social Media How To SEO 111

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Whether you’re gauging campaign success, identifying niche influencers, or tracking hashtags, Keyhole delivers a comprehensive snapshot of your social media presence.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Buffer Social

SEPTEMBER 28, 2016

Social Pros, recently named the best marketing podcast at the Content Marketing Awards , dives into the inside stories and behind-the-scenes strategies of how huge companies and brands like Ford, Dell, IBM, ESPN and more manage and measure their social media programs. Hashtagged by Jordan Powers. Format: Interviews.

Skills 40

Skills Social Media Hosting Marketing 40

Hootsuite

NOVEMBER 3, 2022

When to engaging with a new brand on social media, Gen Z audiences care just as much about the company as they do about the product or service. For example, a clothing company looking to market to Generation Z should be transparent about what the clothes are made of, where they’re made, and what kind of work conditions they’re made in.

Airlines 109

Airlines Marketing How To Influencer 109

Hootsuite

DECEMBER 14, 2021

In other words, to get famous on TikTok, you need to: Know the trending hashtags used by the subculture or niche. Use those hashtags consistently when you post videos. In this ThanksGiving-themed post, the global gaming company uses the hashtag #gamingontiktok to connect with the platform’s gaming culture. #fyp

Tips 138

Tips How To Hashtag Meme 138

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. the inability to search by users’ company, role, or industry).

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Akamai Marketing

OCTOBER 28, 2012

So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag. What is it going to take?

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Because it’s a candy company? View this post on Instagram A post shared by The Hershey Company (@hersheycompany) How can you brand give back and participate? Pretty sweet move.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

AUGUST 27, 2020

Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Mr. Peanut and its parent company, Kraft-Heinz, will emerge unscathed following this rather confusing ad campaign, but other brands that don’t generate billions of dollars in yearly revenue like Kraft-Heinz might be so lucky.

Brands 135

Brands Sentiment Social Media Management Issues 135

Convince & Convert

NOVEMBER 4, 2018

Somebody sending a mean tweet or two about your company doesn’t constitute a crisis. When the volume of public outcry starts gaining speed like a boulder down a mountain before your company has a chance to gather its druthers, then its time to activate crisis mode. A social media crisis can indirectly impact more than one company.

Social Media 167

Social Media FAQ Airlines How To 167

agora pulse

DECEMBER 27, 2019

Do Post: Company recruitment news. Do keep company pages updated. If you’re managing the social media for your brand then having a company LinkedIn page and keeping it updated is important. Here’s one I made for financial firm easyMarkets which is a global company and therefore needs to be viewed in languages other than English.

Social Media 152

Social Media Tips Hashtag LinkedIn 152

Visually SM

SEPTEMBER 17, 2015

Utilize relevant hashtags. For instance, you could post a ton of content to your page that you know will go viral online—gaining tons of impressions in the process—but if that content isn’t actually relevant to your company, it doesn’t really help your cause. Try real-time marketing. Look to past successful content. Engagement Time.

Metrics 145

Metrics Social Media Airlines Social Media Management 145

Keyhole.co

MAY 19, 2023

Can it lead to the loss of trust (inside or outside the company)? Roughly 62% of companies have such a crisis plan, but 40% have never conducted a crisis exercise. Later, the company claimed responsibility but the reputational damage was already done. The company also apologized with the “We’re sorry” note. Question #2.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Devumi

DECEMBER 26, 2014

Charmin have made their account popular thanks to fun tweets like this where they join in on trending hashtags: #WorstDateIn5Words You clogged your dates toilet. Delta – Delta Airlines. It seems like everyone gets mad at airlines. An entirely online company had better have people online ready to help customers.

Twitter 100

Twitter Brands Airlines Hashtag 100

Buzz Marketing for Technology

OCTOBER 31, 2012

Moments later, @KitchenAidUSA , the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! ” The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation.

Social Media 259

Social Media Airlines How To Survey 259

Visually SM

SEPTEMBER 17, 2015

Utilize relevant hashtags. For instance, you could post a ton of content to your page that you know will go viral online—gaining tons of impressions in the process—but if that content isn’t actually relevant to your company, it doesn’t really help your cause. Try real-time marketing. Look to past successful content. Engagement Time.

Metrics 100

Metrics Social Media Airlines Social Media Management 100

Likeable

DECEMBER 22, 2020

In a campaign earlier this year, peanut butter company Jif teamed up with GIPHY to settle the debate over the pronunciation of GIF “once and for all.” In addition to creating a series of branded GIFs and encouraging participation through the hashtag #JifvsGif, the brand released a limited-edition 40-ounce jar labeled “Gif” on Amazon.

Brands 121

Brands Content Airlines UGC 121

Ignite Social Media

OCTOBER 5, 2022

No one can deny that Twitter is one of the longstanding OGs known for its short-form posts and for being the original platform for #hashtags. With every Delta post, it doesn’t feel like an airline company is trying to get you to spend hundreds of dollars. Should Your Brand Still be on Twitter?

Twitter 110

Twitter Brands Airlines Meme 110

Ignite Social Media

OCTOBER 27, 2017

Brands hop on trending hashtags all the time in hopes of getting some extra impressions and engagements. The problem with this one is the trending hashtag #WhyIStayed was actually a place for survivors of domestic abuse to say why they chose to stay with their abusers. DiGiorno Pizza- #WhyIStayed Fail.

Social Media 100

Social Media Apparel Brands Hashtag 100

Sprout Social

MARCH 31, 2020

Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies. However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste.

Social Media 135

Social Media Sentiment Examples Issues 135