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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. By keeping this branding color and thematic guidelines consistent throughout, Ryanair’s marketing strategy makes it instantly recognizable. And this promotes more accessible education opportunities.

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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

83% of people expect companies to respond to a social media question or complaint within a day. Half of people globally said that direct messaging a company makes them feel more connected to the brand. 81% of Twitter users who don’t get a response from a company will not recommend that company to their friends.

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Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

If you indeed are shaky on how to judge the skills of your future social media manager, here are some good guidelines for you to follow. … even for brands smaller than say, United Airlines or Pepsi. If the candidate asks, it’s fine for them to blur out information about that company.). Community Management.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

This can be helpful if you’re new to your brand’s social media, establishing brand guidelines or just can’t remember every tweet you’ve ever made. Let’s say you run a DIY craft company in Vancouver, BC. For example, 2022 was notoriously bad for airlines losing luggage due to the post-restriction travel surge. Discover trends.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

You have the chance to immediately convey the details about your company to anyone landing on your page. While Facebook has significantly relaxed their cover guidelines, you still want to steer clear of anything that reeks of over-promotional. Do you know what problems your company solves? Take Southwest Airlines for example.

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Media companies and losing talent

The Way of the Web

And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company. So companies take the easy option.

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