Buzz Marketing for Technology
SEPTEMBER 8, 2010
The problem is, most B2B companies don’t have a strong why. You can go on and on about other brands (Southwest Airlines comes to mind) that have a strong mission or a strong why. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. What you do, How you do it and Why you do it.
Techipedia: Tamar Weinberg
MAY 19, 2008
Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Laurel Papworth
APRIL 26, 2011
Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). Click for larger size. Stand up and Fight.
Bill Hartzer
SEPTEMBER 22, 2010
If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.
Bill Hartzer
MAY 7, 2009
If you search for your name or your company’s name in the search engines, what shows up in the search results? Tony and Derick will delve into the details of the strategies and techniques they have developed over the years to monitor and improve a brand or companies reputation online. Photo Courtesy Sean Dreilinger on Flickr.com.
The Marketing Blog
DECEMBER 8, 2007
helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.
Webbiquity SMM
FEBRUARY 28, 2011
Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!
Expert insights. Personalized for you.
243 
Let's personalize your content