Sprout Social
NOVEMBER 29, 2022
According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Great #goals for an airline! Let’s dive in. But good start!
Sprout Social
AUGUST 26, 2021
It was delicious and pretty idiot proof. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals. They’re the best airline, even in crisis mode! Tried @weareomsom tonight for the first time. Instructions: 1. Cook fish 2.
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Sprout Social
FEBRUARY 18, 2020
Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. I'm sorry for any trouble!
Twist Image
MAY 19, 2012
American Airlines once offered an unlimited, lifetime first class seat for a paltry half-million or so. Faced with bankruptcy--and realizing this deal costs the company a million or more a year--American decided to try and shut them down. Both Flickr and Delicious were bought by Yahoo!, american airlines. fast company.
Sprout Social
AUGUST 30, 2019
Yes, that new office tour your company put up is your best performing piece of content to date. Check out how Influencer @GlutenFree.FollowMe uses her Story to give a step-by-step breakdown of a delicious snack she made. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series.
Unmetric
MAY 28, 2019
In recent years, the company has improved vastly from what it was several years ago. Who would have thought a logistics company would be great at social? Here’s to a delicious weekend ahead! ????? ????? ????? ?? — Burger King (@BurgerKing) March 11, 2019. Domino’s is an example of how underdogs can win too. Etihad Airways.
Techipedia: Tamar Weinberg
MAY 19, 2008
Here are three cases that were blown way out of proportion but could have been handled a lot better if the companies thought of the consequences before acting. There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets.
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