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7 ways to use social media for market research

Sprout Social

Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. While traditional market research methods can take time, social media is always updating in real-time and you can pull existing social data for immediate results.

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A Comprehensive Guide to Travel Stocks in 2023: Opportunities and Risks

BeingOptimist

These sectors include: Airlines Cruise lines Hotels and resorts Online travel agencies (OTAs) Car rental companies Tourism service providers Travel stocks are shares of publicly traded companies operating within these sectors.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Do Brands Have Rights When Their Own Data Is Used Against Them?

Twist Image

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? A little data is a dangerous thing. It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines.

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5 Ways to Use LinkedIn for Marketing Your Brand

Later

Use Data to Tell Your Story. If you’re the founder of a business , you can flex your knowledge and insights by sharing company updates or industry-relevant articles from your personal LinkedIn profile too. LinkedIn Marketing Tip #3: Use Data to Tell Your Story. Position Your CEO or Founder as a Thought Leader.

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Why brands need a social media monitoring strategy

Sprout Social

Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. I'm sorry for any trouble!

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New Study Reveals Consumer Attitudes Toward Customer Support During Holidays

The Realtime Report

Helpshift , the company revolutionizing customer service through its intelligent digital-first platform, has released new data revealing consumers’ opinions about the state of customer service ahead of the busy holiday shopping season. During Cyber Monday, CSAT actually increased even more, by 6%.

Study 79