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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Take, for example, budget airline, Ryanair.

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7 ways to use social media for market research

Sprout Social

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. This is also a great opportunity for social teams to solicit feedback from sales or customer service teams who hear directly from customers about their likes and dislikes. They’re the best airline, even in crisis mode!

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How to Staff for PR Crises in Social Media

Ignite Social Media

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. And the most prominent of all is UGC. JetBlue Airways This U.S.-based

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When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong

Convince & Convert

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Whatever you (or your airport community manager) think is a real knee-slapper might end up causing a post like this to be written. I have eight issues with this: 1.

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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

. ”Our results show that our long-term value proposition is resonating and we can build a social media community around our brand,” says Schema. Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.