Convince & Convert

AUGUST 10, 2010

Personally, I had a problem with an airline recently. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. But now, it’s not based on assumptions, we can categorize based on real data. I called and emailed, and received no response.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MARCH 28, 2012

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines. We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Now, he tweeted it to his 1.6 million followers, and it becomes a national incident in minutes.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 12, 2012

At this point, everybody has complained about every airline imaginable, and they’ve had the worst experience imaginable with Delta, United, American, you name it. To me that was what struck a chord is that social makes everything more transparent, both the good and the bad. What do you think about that? How do you staff that?

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

JUNE 8, 2010

million times, and takes United Airlines out behind the woodshed for a musical ass-kicking. Titled “Taylor Guitars Responds to United Breaks Guitars&# it features an unedited Bob Taylor in the factory unspooling an array of helpful tidbits about airline rules, TSA guidelines, and the protective qualities of guitar cases.

Social Media 128

Social Media Foursquare Consultant Airlines 128