Remove Airlines Remove Communities Remove Influencer Remove Social Networking
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Hootsuite does it all.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

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Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? My view is that there are deeper issues here -Qantas brand voice on social media is not their traditional marketing voice. Staff should be backed on social media and the Community is NOT always right! Staff should be backed on social media and the Community is NOT always right!

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content? Adidas (@adidas).

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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. 33% switched hotels.

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How to Build a Brand Lifestyle 101

Pixlee

Whether cult-like or otherwise, the key is that when building lifestyle brands you’re really building online communities of likeminded individuals at their core. Like most everything else nowadays, these types of communities are likely to flock towards the online world. Your brand built with people’s desires, loves, hopes, etc.

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