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3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. Take, for example, budget airline, Ryanair.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

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Talking #measurePR with Sandra Fathi

Waxing UnLyrical

My panel – also featuring Sandra Fathi of Affect and Ashley Pettit of Southwest Airlines – was on March 20. We’ll be convening on Twitter from 12-1 pm ET, using the #measurePR hashtag; I hope to see you there! Ashley, unfortunately, couldn’t join us, since she was literally winging her way to DC at the time.

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5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

So, what does your business need to do to make sure you’re taking advantage of this community-building tool? At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. 3) Covert Hashtagging and Geotagging. Here are five of our favorite tips: 1) Give us the BTS!

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Real-Life Instagram Project Filters In Unique View of London

Convince & Convert

The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. At present, the hashtag #reallifeinstagram has been used in 575 posts on Instagram, most of which pre-date the campaign and contain snapshots of old photographs and Polaroid photos. The result?

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