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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate.

Team 160
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10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

Want to fail at social media? Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Social networking is not about sending messages to like-minded groups of people.

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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social networks, but assessing the situation and the potential positive vs negative outcomes of responses is a skill that comes from experience.

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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. .” - About Facebook statement accompanying company’s press release.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content? Adidas (@adidas).

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Building a Social Business

Koka Sexton

What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook. They understand that their prospects and customers are increasingly leveraging social networks to share information and communicate with eachother. Social media as a support channel.