Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 112

Influencer Campaign How To Marketing 112

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

FEBRUARY 18, 2020

More importantly, social media monitoring is not only about direct mentions or comments on your posts. But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. — Alaska Airlines (@AlaskaAir) February 5, 2020.

Social Media 136

Social Media Strategy Brands Airlines 136

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. Asking questions like: “Who is this brand for?” “How

Trends 78

Trends Brands Airlines Social Media 78

Rebekah Radice

OCTOBER 19, 2015

There are many ways to market your business on Facebook. 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. KLM Airlines gets this. Mistake: Mimic the Competition.

Facebook 114

Facebook Marketing Airlines Metrics 114

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 156

Brands Blogger Retail Case Study 156

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? PS: Your marketing intern may not have that skill! Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments.

Communities 112

Communities Comments Badge Airlines 112

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Dylan Doyle echoes these comments, saying EY thinks of trends in squares, circles, and triangles. “If

Conversation 130

Conversation Brands Authentication Trends 130

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

Airlines 40

Airlines Marketing Travel Hotels 40

Convince & Convert

JUNE 4, 2013

Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. With communications representatives from companies like Southwest Airlines, Machinima, the Chicago White Sox, and Billboard, it’s an amazing opportunity to see what social relations looks like in a large-scale, high-profile setting.

Eventful 127

Eventful Social Media Forums Conference 127

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

ROI 132

ROI Social Media Airlines Proposal 132

Convince & Convert

AUGUST 4, 2013

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Even after the tenor of the comments went way south, and the backlash was in full-force, it took Evansville almost 24 hours to delete the post. Perhaps this one ?

Social Media 150

Social Media Airlines Communities Sports 150

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. And their viral video marketing campaign should take off. I’m going to give you a whole bunch of rapid fire points to consider, and throw in examples from actual viral video marketing campaigns.

YouTube 90

YouTube Video Marketing How To 90

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Please leave a comment with your input. That finger wag gets me every time.

Travel 165

Travel Social Media Airlines iPad 165

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Proactive Report

DECEMBER 2, 2009

The trick to good PR and social media measurement is to work very closely with the online marketing team. The PR department has produced a simple one-sheet report that goes to the CEO each month that shows major points – followers and fans, messaging, commenting, perceptions about the brand. A case study about their 72 hour fare sale.

Airlines 73

Airlines Social Media Press Release Case Study 73

Ari Herzog

SEPTEMBER 8, 2011

To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access. Ari Herzog provides social media marketing and editorial services. Recent comments Recent comments.

Badge 132

Badge Airlines HootSuite Overview 132

Twist Image

AUGUST 14, 2012

The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. So, is United Airlines now a decimated brand? Do you think any less of the airline? His first book, UnMarketing -Stop Marketing. to 3.26).

Airlines 92

Airlines Wikipedia Publishing Price 92

Audiense

JUNE 15, 2016

How does this change your marketing and advertising game? Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

How does this change your marketing and advertising game? Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

agora pulse

MAY 15, 2017

Did the posts relate to a brand’s marketing goals? … even for brands smaller than say, United Airlines or Pepsi. Let us know in the comments! But here’s how you can separate the “social media enthusiasts” from the employable “social media managers.” Ask Them These Questions.

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. A large part of marketing is about gathering and analyzing information. And if you have any great money makers of your own, drop them in the comment box below. Field Agent.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Convince & Convert

APRIL 4, 2013

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. A post and offer like this is sure to generate questions and JetBlue did a good job responding directly to comments within the post, while having a little fun.

Airlines 123

Airlines Travel Forums Curation 123

Hootsuite

SEPTEMBER 8, 2020

Your customer service team can likely address client questions faster and in more detail than your social marketing team could do. People will still use your main social marketing handles to contact you with support and service issues. Social customer support has different challenges and opportunities from social marketing.

Social Media 145

Social Media HootSuite Issues Team 145

Rebekah Radice

APRIL 27, 2015

Whether it’s an unintentional post or an inappropriate comment, mistakes will happen. Too often, the cover photo is mistaken as a spammy marketing tool. Look at your past marketing collateral and determine what you can share that transfers your mission, values and vision to your Facebook fans. Facebook mistakes. Final Thoughts.

Small Business 131

Small Business Facebook How To Airlines 131

agora pulse

DECEMBER 20, 2016

Messaging allows companies to complete the marketing funnel through awareness (via a News Feed), search and explore (via Messenger), and purchase (also via Messenger). KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook. Let us know in the comments below!

Examples 60

Examples Airlines Facebook Retail 60

SocMed Sean

NOVEMBER 14, 2011

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Or even worse, don’t allow them to comment at all. Feel free to leave them in a comment! There you have it!

Social Media 235

Social Media Social Networking Airlines SEO 235

Convince & Convert

NOVEMBER 15, 2010

Why don’t more airlines. Leave your Brand Haiku in the comments. Tags: Integrated Marketing and Media Aaron Strout Brand Haiku Chris Corfi Delta edelman Machete Powered. have in-air WiFi option. just like Delta does? Bonus Brand Haiku – Machete. Watched “Machete&#. Despite Jessica Alba. I wasted two hours.

Brands 111

Brands Airlines Blogger Project 111

Hootsuite

JUNE 25, 2019

Turn up the likes, comments, and shares with these social media contest ideas. Like and/or comment to win. The classic “like and/or comment to win” is a tried and true way to increase engagement. Simply like and comment on this post for a chance to win???? Tag a friend in the comments 4. Share or RT to enter.

Examples 111

Examples Social Media Instagram Hashtag 111

Pixlee

JUNE 8, 2021

The comment section under this post is filled with both praise and suggestions on how else it can improve to serve the planet better. Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint.

Instagram 52

Instagram Engagement CSR How To 52

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Laurel Papworth

OCTOBER 30, 2009

United Airlines broke a guitar. 3 million views within 10 days, 5 800,000 views now – and 36,500 ratings (5 out of 5), 22,700 comments. In other words, it’s a typical airline stock.What do you think? billion dollars market cap when Engadget blogged something negative withing minutes of the blog post.

Cost 99

Cost Airlines Apple Price 99

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112