How a Volcano Created a World-Class Social Media Program for KLM Airlines
Convince & Convert
APRIL 6, 2015
Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. KLM had a social media presence as most companies did at the time, but they were getting flooded with questions on Twitter and Facebook about travel plans. Mistakes will be made.
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