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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. KLM had a social media presence as most companies did at the time, but they were getting flooded with questions on Twitter and Facebook about travel plans. Mistakes will be made.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

A car rental company should have a wide range of vehicles, providing customers with many options to meet their needs. At the start, you can limit yourself to budget cars or choose one representative from each class: economy, business, SUVs, minivans, electric cars, premium cars, convertibles.

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25 brands every social media manager should follow on social

Unmetric

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Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. They continue to follow 8,000 people; and if you’re one of those 8,000, you’re being followed by a nonexistent company. But those are companies, you might say. First, meet my former followers.

Airlines 145
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A First-Class Guide to Social Media for Travel

Sprout Social

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. For example, Snapchat might not have appealed to Marriott Hotels at first, but we bet the company is glad it gave the app a chance. 33% switched hotels.

Travel 40
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Six Links Worthy Of Your Attention #100

Twist Image

American Airlines once offered an unlimited, lifetime first class seat for a paltry half-million or so. Faced with bankruptcy--and realizing this deal costs the company a million or more a year--American decided to try and shut them down. "Several years ago, I read a feature in Fast Company magazine on the future of education.

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.