Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It also does not shy away from getting its hands dirty in ad campaigns.

Social Media 52

Social Media Engagement Strategy Meme 52

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. — Alaska Airlines (@AlaskaAir) February 5, 2020.

Social Media 136

Social Media Strategy Brands Airlines 136

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Advertise – Create automated ad campaigns at scale. CONTACT US.

Review 91

Review Case Study Social Media Management Airlines 91

Sherrilynne Starkie

FEBRUARY 19, 2012

Social media boosts campaigns. Driving ROI from social media for airlines . This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas. Take, for example, budget airline, Ryanair. And as a result, so has the role of social media managers.

Social Media 90

Social Media Content Airlines Authentication 90

Small Business Mavericks

JULY 24, 2014

So the airline’s ad campaign in Spanish-speaking countries was saying, “ Now, you can fly naked in __ Airlines” That ad campaign happened maybe twenty years ago, and the challenge of language and marketing has not changed. Business Writing language marketing message native language translations'

Airlines 98

Airlines Campaign Products Marketing 98

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

AUGUST 19, 2020

Facebook Messenger can play a critical role in your Facebook marketing strategy if you know how to use it right. For One Doc Laser & Aesthetic, this resulted in 47% more messages received compared to a previous campaign. This resulted in a 22% increase in sales compared to sales during the non-campaign period.

Facebook 143

Facebook How To Airlines Survey 143

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 156

Brands Blogger Retail Case Study 156

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. And their viral video marketing campaign should take off. I’m going to give you a whole bunch of rapid fire points to consider, and throw in examples from actual viral video marketing campaigns.

YouTube 90

YouTube Video Marketing How To 90

Twist Image

MARCH 31, 2012

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). It's not a campaign, it's who you are. horizontal marketing.

Marketing 109

Marketing Telecommunications Airlines YouTube 109

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?”

Conversation 130

Conversation Brands Authentication Trends 130

Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign.

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Project Instagram Tourism Airlines 153

Diva Marketing Blog

JANUARY 21, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Do the airline over-booked bump ! Or sometimes just plain silly. Cha Cha Cha.

Airlines 68

Airlines Marketing Film Loyalty 68

Ignite Social Media

AUGUST 10, 2017

When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns. Summer gives the marketing world a fun boost of energy with fresh looks and feels, driven by inspiring content, new sweepstakes, and edgy campaigns. Malibu Rum’s #BecauseSummer Campaign.

Social Media 87

Social Media Airlines UGC Campaign 87

Pixlee

MARCH 30, 2022

Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions. Retailers are looking to incorporate even more video content into their marketing and advertising strategies in 2022.

Trends 75

Trends Retail UGC Authentication 75

Audiense

JUNE 15, 2016

How does this change your marketing and advertising game? Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

How does this change your marketing and advertising game? Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

Airlines 60

Airlines CPA Mobile Advertising 60

Small Business Mavericks

OCTOBER 15, 2014

Marketing & SEO Are About Language. So it makes sense that before an ad campaign or search engine optimization strategy is put into place, the language of the potential user is considered. It’s not a new subject for Small Business Mavericks; remember the story about that airline’s leather seat fiasco?

SEO 102

SEO Airlines Small Business Sites 102

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. What secret social sauce do they use?

Social Media Management 111

Social Media Management Social Media Brands Class 111

Pixlee

MAY 24, 2021

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . With UGC and influencer marketing, hotels and other travel brands are able to build trust through real pictures from their customers – showcasing how spacious or clean their spaces are to attract guests.

Travel 52

Travel Industry Influencer Tourism 52

Unmetric

OCTOBER 24, 2019

We’ve seen some great Veterans Day social media posts and campaigns in the past from top brands like Jeep, Under Armour, Harley-Davidson to name a few. If you’re planning your Veterans Day social media campaigns, now is the right time to start your 2019 campaign. Southwest Airlines. See the latest Veterans Day posts.

Social Media 70

Social Media Airlines Analysis Instagram 70

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space.

Travel 165

Travel Social Media Airlines iPad 165

Convince & Convert

NOVEMBER 14, 2014

“They understand the market better than anyone at corporate headquarters.” Matt credits his social creative team, the legal team, and the leadership at Century 21 for the real-time marketing successes they’ve had. Only by pulling together with the whole organization can these types of campaigns find such success.

Social Media 127

Social Media Real Estate Airlines Mobile 127

agora pulse

MAY 15, 2017

Did the posts relate to a brand’s marketing goals? … even for brands smaller than say, United Airlines or Pepsi. Ask your candidate how he measures the success of particular campaigns (brand awareness, influencer outreach , etc.). Second, how did this applicant build a community?

Social Media Management 127

Social Media Management Questions Social Media Sample 127

Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. Marketing Your Lifestyle Brand in the 21st Century. Creating a Lifestyle Brand.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Idaconcpts

DECEMBER 12, 2012

Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. MediaPost Social Media Insider Summit.

Conference 172

Conference Social Media Airlines Education 172

Pixlee

FEBRUARY 13, 2020

The effectiveness of these campaigns, however, depends on how carefully you’ve planned your strategy. This is ideal for marketers who’ve seen a drop in adverts directed at user’s feeds. Norwegian airlines retargets through Instagram stories with a pertinent CTA: Book Now. How to Set Up Your Retargeting Campaign.

Instagram 55

Instagram Video How To Airlines 55

Janet Fouts

JUNE 18, 2015

This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Everybody’s talking about the latest in a series of interactive advertisements that use surprise, shock and often fun to stand out and get their message across. My question to you is this. Is Shockvertizing effective?

Airlines 70

Airlines Advertising Campaign Types 70

Convince & Convert

AUGUST 14, 2015

If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers. What makes this campaign great is how it takes customer insights and translates them into a fun experience. Get more content like this, plus the very BEST marketing education, totally free.

Proposal 60

Proposal Class Airlines Upcoming 60

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. I have personally long appreciated KLM’s creative social brand campaigns and have been repeatedly impressed by the engagement they are able to drive.

Travel 120

Travel Case Study Airlines Consultant 120

Socialmedia.biz

JUNE 8, 2018

Social Media Marketing World . The conference is being labeled as the largest social media marketing conference in the World. You’ll have the opportunity to interact with some of the social media industry’s top professionals and marketers. Digital Marketing Innovation Summit . The Social Shake-Up .

Conference 79

Conference Eventful Social Media Microsoft 79

Buffer Social

MARCH 19, 2020

It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. The first thing to say is that this isn’t a marketing opportunity. Many campaigns and pieces of content you had planned might be better saved for another time. And we’re all in it together.

Social Media Management 98

Social Media Management Social Media Retail Team 98