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7 inspiring examples of corporate social responsibility

Sprout Social

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Great #goals for an airline! Bumble’s anti-cyberflashing campaign. Let’s dive in.

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7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Search for your brand and the name of your product on social platforms like Twitter or Instagram to learn how customers actually use your goods and services.

Research 144
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

Airlines 210
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Four Elements of a Wildly Successful Digital Brand

Pixlee

These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. One of the best examples of constant availability is the Royal Dutch AirlinesTwitter feed. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal.

Brands 42
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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Tag a friend.

Examples 111
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Four Elements of a Wildly Successful Digital Brand

Pixlee

These brands are looking to optimize website ads, SEO campaigns and more – anything to give them an edge over the competition. One of the best examples of constant availability is the Royal Dutch AirlinesTwitter feed. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal.

Brands 40
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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100