Twist Image

MAY 3, 2011

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone from a consumer (or even a brand advocate) into a non-consumer (or a brand terrorist).

Airlines 102

Airlines Twitter Social Graph Loyalty 102

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 126

CSR Airlines Loyalty Hashtag 126

Twist Image

OCTOBER 25, 2011

In this day and age, the challenge is that brands are being held to task in the online channels. The other day, I was reviewing the Facebook page for a major airline and there was one complaint that stood out: "I'll never fly with you again! " What does security have to do with the airline? brand champion.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Webbiquity SMM

SEPTEMBER 1, 2016

Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Social can help businesses quickly establish and maintain brand awareness and loyalty. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. With all the drama surrounding airlines these days, we have to give it to Delta. And while all not brands got a win , some brands did it right. ASOS’ Influencer Splash.

Social Media 87

Social Media Airlines UGC Campaign 87

Twist Image

MAY 13, 2015

It was an old TV, but the brand had a clear (and large) plaque next to the TV along with a note about how the experience was also being presented by one of the major television cable carriers. It's not a good brand experience and, it reflects poorly on the airline that is trying to impress their most loyal customers.

Airlines 40

Airlines Marketing Loyalty Issues 40

Diva Marketing Blog

JANUARY 21, 2011

For today's Friday Fun, let's take a look as some slightly different, slightly off the wall marketing, customer loyalty ( sort of.maybe.we'll see ) campaigns and an in your face ad site. . Do the airline over-booked bump ! Question: what's the value of a "free"airline ticket and more time spent at the airport? Cha Cha Cha.

Airlines 68

Airlines Marketing Film Loyalty 68

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. Check out our Facebook and Instagram contest ideas for suggestions and guidelines. You can also share the post in Facebook or Instagram Stories to better spread the word.

Examples 111

Examples Social Media Instagram Hashtag 111

Diva Marketing Blog

DECEMBER 22, 2013

Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together.

Social Media 67

Social Media Airlines Film Foursquare 67

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

Twitter 97

Twitter Tips Notification Sentiment 97

Proactive Report

OCTOBER 30, 2011

Today the average Facebook user has 130 friends. So at the very least you are looking at a 10X scenario if someone posts a negative comment about your company on their Facebook page. Or they are a Key Opinion Leader for your brand or industry and they have 13,000 or 130,000? What if they have 1300 friends or followers?

Social Media 95

Social Media Retail Airlines Social Graph 95

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social.

Social Media 98

Social Media Brands Hotels Loyalty 98

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Mindjumpers

AUGUST 9, 2012

Last week, in our “ tip of the week ” on our Facebook page , we urged brands to remember two essential things about communicating on social media channels: Today, I will take a closer look on our own advice, in order to fully explain and explore the necessity of understanding the platforms on which you are communicating.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Management of brand reputation Your brand’s most valuable asset is its reputation. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Waxing UnLyrical

AUGUST 15, 2019

The Stories feature implemented by social networks like Facebook, Snapchat, and Instagram represents a great communication channel for businesses, particularly suited to those which already post high-quality images and videos across their social media channels. 5% are taken to a campaign page. 3% are redirected to an app. Bottom Line.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Keyhole.co

JUNE 30, 2021

Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Data is the new oil.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. One of which is by utilizing data to craft a better media strategy for your brand. For example, the average CPC in Facebook is $0.97 Data is the new oil. In its recent update, iOS 14.5,

Data 52

Data Social Media Strategy CPC 52

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. TA : People who are influential in a category have worked hard to build and cultivate their personal brands.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JULY 27, 2012

It’s six ingredients, top brands used to measure the revenue impact of social media.). I picked up a nasty cold when I was gone for last Monday’s show unfortunately, but I’m pressing through with the help of a crowdsourced regiment from Facebook. We were on a multitude of airlines during that trip. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Viper Chill

AUGUST 28, 2012

I could have spent time commenting on other blogs, trying to harness Twitter or Facebook, tried to grow an audience on Youtube and so on. How about the Twitter and Facebook presence around relevant sites in the niche. And if you can mix that brand with hyper-useful, ViperChill-style content and some solid marketing then you will win.

Adsense 77

Adsense How To Forums Sites 77

Buffer Social

JANUARY 24, 2017

Here are 10 social media goals you could aim for: Brand Awareness : To establish a presence and increase your reach on social. Community Building : To gather advocates of your brand. An advertiser works on paid social media advertising, such as Facebook and Twitter ads. Traffic : To drive traffic to your website or blog.

Team 40

Team Social Media How To Social Media Management 40

Sprout Social

APRIL 6, 2023

While others are built for customer care and marketing-specific brands. Facebook’s data shows that: 63% of people would rather message than call customer service or email. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.

Marketing 80

Marketing Airlines Conversation Team 80

Twist Image

JULY 22, 2014

Brands used to battle with their competitors for the direct relationship , but something new is happening. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer.

Apple 87

Apple Airlines Policies YouTube 87