Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. And how can we relate and translate our brand into that TikTok trend?”

Conversation 130

Conversation Brands Authentication Trends 130

Josh S Peters

OCTOBER 4, 2011

Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. We all remember the United Breaks Guitars fiasco right?

Airlines 172

Airlines Comparison System Travel 172

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . Share Your Brand Voice. Ready to get started? Let’s dive in!

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

Janet Fouts

NOVEMBER 4, 2020

Make It Work she reveals why you don’t have to rely on your company, your coworkers, your boss, or anything other than yourself for your professional fulfillment and engagement. Working Simply has served leading global brands, including AbbVie, Delta Airlines, Deloitte, FedEx, Wells Fargo, Chick-fil-A, and Lowe’s. Facebook.

Engagement 161

Engagement Airlines Consultant LinkedIn 161

Writtent Blog

JUNE 27, 2013

Generally, that’s all the time you have to convince a first-time website visitor to remain on your page, and begin a lasting relationship with your brand. The modern marketer’s job is to create a web experience that communicates everything wonderful and unique about their company in mere seconds. Sounds easy enough, right?

Company 96

Company Brands Widget Policies 96

Sprout Social

NOVEMBER 29, 2022

You’ve probably thought long and hard about your brand’s look, personality and voice. According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Alaska Airlines’ path to net zero emissions . Great #goals for an airline! Let’s dive in.

Examples 95

Examples CSR Airlines Collaboration 95

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are. Innocent is yet another millennial cool brand. Innocent Drinks.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. However, when running a smaller company, it is of course not as comprehensive.

Airlines 232

Airlines Social Media Collaboration Travel 232

Oktopost

NOVEMBER 9, 2022

Jamie Shanks is the Founder and CEO of Pipeline Signals, which aims to support companies in growing their sales pipeline at scale through Relationship Signals and Signal Intelligence. Watch the recording: Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts. And on Spotify. ??Keep Keep binging Radically Transparent!

Social Media 125

Social Media Airlines Marketing Apple 125

Social Media Strategies Summit

MAY 10, 2019

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

AUGUST 30, 2019

Yes, that new office tour your company put up is your best performing piece of content to date. As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! Instagram users want to see that. Sharing an #OOTD?

Geotagging 110

Geotagging Instagram Real Estate Brands 110

The Realtime Report

MARCH 20, 2023

A car rental company should have a wide range of vehicles, providing customers with many options to meet their needs. Staff The success and profitability of a car rental company depend on the entire staff, including customer support managers, mechanics, accountants, and even drivers. Before choosing a location, check local laws.

Transportation 91

Transportation Insurance Discount Hotels 91

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. However, this did not deter the brand from embracing the same humorous approach on its social media accounts. It also does not shy away from getting its hands dirty in ad campaigns.

Social Media 52

Social Media Engagement Strategy Meme 52

Ignite Social Media

JULY 12, 2016

Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! With so many types of bots and different types of brands, the time is fast approaching (if not already here) for your brand to decide if a chatbot is right for you.

Brands 60

Brands Airlines Travel Types 60

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. The Kiwi airline is well known for their lighthearted safety videos.

Airlines 210

Airlines Marketing Statistics comScore 210

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? Jennifer Mel Tuffen. subscribers on YouTube.

Travel 66

Travel Influencer Brands Airlines 66

Sprout Social

AUGUST 19, 2020

Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. Building trust in your brand. Be responsive.

Facebook 143

Facebook How To Airlines Survey 143

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? And finally, I define a brand as “the sum total of our experiences with a company, its products, services, and employees, and the way those experiences shape our perception of the company.&#

Social Media 145

Social Media Brands Radian6 Banking 145

Twist Image

JANUARY 17, 2013

Branding is no longer a zero-sum game. " Brands try to please everyone. This is not a political rant, but brands serve the community with platitudes and apologies more than anyone else. Is the brand - as we have known it - all but gone in this day and age? In doing so, brands have become ambiguous as well.

Brands 102

Brands Journal Airlines Sentiment 102

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

Case Study 182

Case Study Airlines Study Blogosphere 182

Twist Image

DECEMBER 6, 2011

It's a question of scruples: is what you do off of the company's time any of the company's business? That being said, when you're on the job, you are the company (or at least a representative of it). Did RIM as a company have anything to do with them being drunk? You are the company that you keep. brand ambassador.

Company 102

Company Travel Privacy Airlines 102

Twist Image

AUGUST 14, 2013

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. Those who are vaguely paying attention to the newfound brand narrative. It''s not for the intelligentsia.

Brands 94

Brands Journal Airlines Publishing 94

Buffer Social

JULY 20, 2017

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. And, of course, it’s great for certain aspects of marketing including brand awareness. People use social media to reach brands.

Social Media 112

Social Media Engagement Brands Airlines 112

Twist Image

JANUARY 1, 2015

Why would the airlines mind? Was Zaman looking to bring the airlines and travel sites to their knees? It''s a dangerous game because I''m often finding better flights than the ones that the airline websites are showing at the top of their internal search engines. Skiplagged is a startup created by 22-year-old, Aktarer Zaman.

Airlines 40

Airlines Data Wikipedia Brands 40

Talkwalker SM

SEPTEMBER 7, 2016

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016.

Instagram 60

Instagram Brands Sports Travel 60

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example. So, know where to start when building a brand lifestyle?

Brands 40

Brands Airlines How To Apple 40

The Realtime Report

AUGUST 29, 2019

Helpshift , the company revolutionizing customer service through its intelligent digital-first platform, has released new data revealing consumers’ opinions about the state of customer service ahead of the busy holiday shopping season. New Study Reveals Consumer Attitudes Toward Customer Support During Holidays.

Study 79

Study Telecommunications Airlines Survey 79

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth.

ROI 132

ROI Social Media Airlines Proposal 132

Twist Image

NOVEMBER 17, 2010

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? But we've also reached a point where that emotional connection between customers and brands goes both ways.

Brands 108

Brands Automotive Airlines Influencer 108

Webbiquity SMM

NOVEMBER 27, 2018

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly.

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Convince & Convert

MARCH 31, 2015

The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Around here, we always have a lot of balls in the air. I’m pretty damn proud of that. I love them.

Company 60

Company Products Tools Collaboration 60

Pixlee

MARCH 30, 2022

Social media is the number one source of brand discovery for 52% of this age group. Creating a two-way street between your brand’s social profiles and ecommerce website optimizes both channels for success ; 70% of shopping enthusiasts look to Instagram to discover new products. LinkedIn Post by Jenna Mattoon at Shoptalk.

Trends 75

Trends Retail UGC Authentication 75

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. It occurred to me that companies who think this way are missing the golden opportunity to focus on their customers first. . …launching a corporate blog.

Social Media 244

Social Media Airlines Sentiment Conference 244

Twist Image

JULY 11, 2018

To build a brand. This brand is constantly in the media talking about e-commerce, innovation, analytics and more. Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. The brands are good.

Airlines 60

Airlines Retail Loyalty Hotels 60