Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Some facts: - Southwest Airlines has been in social media since 2006, when it launched its blog. -

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Airlines Social Media Collaboration Travel 232

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

Social Media 52

Social Media Engagement Strategy Meme 52

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog. Tweet this. )

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Team Engagement Hubspot Newsletter 158

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

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Brands Blogger Retail Case Study 156

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

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Brands Retail Marketing Mobile 109

Convince & Convert

DECEMBER 26, 2010

Tweet If you want to take your personal or corporate blogging to new heights in 2011, here’s an opportunity to get a leg up. The Blogging Success Summit kicks off in February , with 23 presentations from a murderer’s row of blogging luminaries (+ me). Debbie Weil , author of The Corporate Blogging Book.

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Airlines Hubspot Tips Technorati 114

Rebekah Radice

OCTOBER 19, 2015

There are many ways to market your business on Facebook. 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. KLM Airlines gets this. Mistake: Mimic the Competition.

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Facebook Marketing Airlines Metrics 114

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Content Marketing World.

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Eventful Social Media Forums Conference 127

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

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Airlines Marketing Travel Hotels 40

Social Media Strategery

NOVEMBER 22, 2019

Travis Knobbe , who also happens to be an attorney and a sportswriter has started a series of blog posts on this topic over at the Last Word on College Football. No matter what happens between now and then, there are also going to be some fundamental PR, communications, and marketing issues that need to be ironed out.

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Brands Sports Marketing Airlines 81

Twist Image

MARCH 31, 2012

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). End of sentence. In fact, if a business isn't social, it's a non-starter.

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Marketing Telecommunications Airlines YouTube 109

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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Social Media Sentiment HootSuite Analysis 102

Buzz Marketing for Technology

JULY 22, 2008

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? Previous: I Will Choke One-out-of-Ten Advice-Givers.

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Airlines Social Entrepreneurship How To RSS 100

Twist Image

APRIL 12, 2017

Many pundits point to the stock market as an indicator of just how much value/money a brand pays when they make silly (and super huge stupid) mistakes. The next day's markets are not a true indicator. One airline's massive public relations and business scandal today is hardly even mentioned on the next quarterly earnings calls.

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Airlines Brands Meme Film 58

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?”

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Conversation Brands Authentication Trends 130

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

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Social Media Airlines Sentiment Conference 244

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Don’t Even Pretend You’ve Read the Blog.

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Blogger Airlines Hotels Influencer 100

Twist Image

JULY 11, 2018

Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. With a listing of airline-supported hotels and prices. business blog. database marketing. digital marketing. email marketing.

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Airlines Retail Loyalty Hotels 60

Convince & Convert

DECEMBER 13, 2011

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? For companies that don’t truly believe in the primacy of the customer, all the Twitter and Facebook and blogs and YouTube in the world won’t change their fortunes.

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Airlines Loyalty YouTube Social Media 167

Pixlee

MARCH 30, 2022

Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions. Retailers are looking to incorporate even more video content into their marketing and advertising strategies in 2022.

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Trends Retail UGC Authentication 75

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. And their viral video marketing campaign should take off. I’m going to give you a whole bunch of rapid fire points to consider, and throw in examples from actual viral video marketing campaigns.

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YouTube Video Marketing How To 90

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. Keyhole helps brands learn their impact online.

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Social Media UGC Content Loyalty 52

Diva Marketing Blog

JANUARY 21, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Do the airline over-booked bump ! Or sometimes just plain silly. Cha Cha Cha.

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Airlines Marketing Film Loyalty 68

Twist Image

MARCH 25, 2016

Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis." Marketers better love bots. business blog.

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Wikipedia Airlines Marketing iPhone 40

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. Additionally, there are a great deal of maintenance requirements of a blog.

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Press Release RSS Blogger Airlines 112

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Vala Afshar @ ValaAfshar.

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Twitter Airlines Syndication Blogger 187

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. This could help you market your business, but it’s even helpful earlier in the product development phase.

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Twitter HootSuite Airlines Mobile 115

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space. The other airline that's going above and beyond in social media is Virgin America.

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Travel Social Media Airlines iPad 165

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. What secret social sauce do they use?

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Social Media Management Social Media Brands Class 111

Twist Image

APRIL 12, 2017

Many pundits point to the stock market as an indicator of just how much value/money a brand pays when they make silly (and super huge stupid) mistakes. The next day's markets are not a true indicator. One airline's massive public relations and business scandal today is hardly even mentioned on the next quarterly earnings calls.

Airlines 40

Airlines Brands Meme Film 40

Twist Image

JUNE 12, 2014

There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States.

Data 101

Data Sentiment Marketing Advertising 101

Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign. About the Jessica Gioglio: Follow @savvybostonian.

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Project Instagram Tourism Airlines 153

Convince & Convert

NOVEMBER 14, 2014

“They understand the market better than anyone at corporate headquarters.” Century 21 recently launched the Tap In blog , which is targeted at Century 21 system members, but it has also attracted attention from the real estate industry. . “At the end of the day, they have to make business happen,” Matt says.

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Social Media Real Estate Airlines Mobile 127

Pixlee

MAY 24, 2021

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . With UGC and influencer marketing, hotels and other travel brands are able to build trust through real pictures from their customers – showcasing how spacious or clean their spaces are to attract guests.

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Travel Industry Influencer Tourism 52

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Blog aside, he’s got an audience of 213K Facebook followers, 115K Twitter followers, and 82K Instagram followers. Luxury Blog. Budget Traveling and Hacks.

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Travel Influencer Brands Airlines 66

Rebekah Radice

APRIL 27, 2015

Just like the “About” page on your blog, this area within your Facebook page is one of the top places fans will visit. Too often, the cover photo is mistaken as a spammy marketing tool. Set up Google Alerts with queries such as “social media news” or “blogging tips.”. Share your latest blog post with a link back to your blog.

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Small Business Facebook How To Airlines 131

Convince & Convert

APRIL 4, 2013

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. JetBlue communicated its surprise offer in a simple, yet eye-catching status update and linked back to the company’s BlueTales blog for more information.

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Airlines Travel Forums Curation 123