Convince & Convert

APRIL 6, 2015

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. See you next week!

Airlines 60

Airlines Class Social Media Travel 60

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

Airlines 232

Airlines Social Media Collaboration Travel 232

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

Social Media 52

Social Media Engagement Strategy Meme 52

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Team 158

Team Engagement Hubspot Newsletter 158

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. We all love the zany antics of our favorite avian language tutor.

Conversation 130

Conversation Brands Authentication Trends 130

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 156

Brands Blogger Retail Case Study 156

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Content Marketing World.

Eventful 127

Eventful Social Media Forums Conference 127

Rebekah Radice

OCTOBER 19, 2015

There are many ways to market your business on Facebook. 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. KLM Airlines gets this. Mistake: Mimic the Competition.

Facebook 114

Facebook Marketing Airlines Metrics 114

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Pixlee

MARCH 30, 2022

Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions. Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries. “We

Trends 75

Trends Retail UGC Authentication 75

Convince & Convert

DECEMBER 26, 2010

Tweet If you want to take your personal or corporate blogging to new heights in 2011, here’s an opportunity to get a leg up. The Blogging Success Summit kicks off in February , with 23 presentations from a murderer’s row of blogging luminaries (+ me). Debbie Weil , author of The Corporate Blogging Book.

Airlines 114

Airlines Hubspot Tips Technorati 114

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Unless you’ve got one of those brands (like Apple , Zappos , TOMS Shoes , or Southwest Airlines ) everyone loves writing about, it’s hard to stand out amid the clutter. Don’t Even Pretend You’ve Read the Blog.

Blogger 100

Blogger Airlines Hotels Influencer 100

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. And their viral video marketing campaign should take off. I’m going to give you a whole bunch of rapid fire points to consider, and throw in examples from actual viral video marketing campaigns.

YouTube 90

YouTube Video Marketing How To 90

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

Airlines 40

Airlines Marketing Travel Hotels 40

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Searching your own tweets can also help you find content that performed well in the past. Throw it back.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Convince & Convert

NOVEMBER 14, 2014

Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. Some offices have their own Facebook and Twitter accounts, and they leverage the content that Matt’s team provides.

Social Media 127

Social Media Real Estate Airlines Mobile 127

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. The fact that their products are extremely grammable also helps, especially in relation to user-generated content.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Pixlee

MAY 24, 2021

The passenger revenue of airlines’ plunged by about 314 billion , about 55% of where it was in 2019. . Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel. That content can later be shared with the brand to create more proof for a destination or experience.

Travel 52

Travel Industry Influencer Tourism 52

Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign.

Project 153

Project Instagram Tourism Airlines 153

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. Additionally, there are a great deal of maintenance requirements of a blog.

Press Release 112

Press Release RSS Blogger Airlines 112

Rebekah Radice

APRIL 27, 2015

Especially in an environment where content is being shared at lightning speed. No matter if it’s missing content, a lack of strategy or an obsolete bio, mistakes are made and prospects lost. Just like the “About” page on your blog, this area within your Facebook page is one of the top places fans will visit. Facebook mistakes.

Small Business 131

Small Business Facebook How To Airlines 131

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.

Twitter 187

Twitter Airlines Syndication Blogger 187

Convince & Convert

APRIL 4, 2013

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. JetBlue communicated its surprise offer in a simple, yet eye-catching status update and linked back to the company’s BlueTales blog for more information.

Airlines 123

Airlines Travel Forums Curation 123

SocMed Sean

NOVEMBER 14, 2011

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. If you have content that is valuable to your community , great, Post it up! Want to fail at social media?

Social Media 235

Social Media Social Networking Airlines SEO 235

Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. That intersection will serve as a guiding point for the content strategy you put into place.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Blog aside, he’s got an audience of 213K Facebook followers, 115K Twitter followers, and 82K Instagram followers. Luxury Blog. Budget Traveling and Hacks.

Travel 66

Travel Influencer Brands Airlines 66

Ignite Social Media

MARCH 8, 2018

A fashion influencer with content on her blog and Instagram that is filled with beautiful images. A vegan blog with a great title, my recommendation is to watch her recipe videos. A vegan blog with a great title, my recommendation is to watch her recipe videos. Check out Eleni’s blog for some great ideas.

Influencer 110

Influencer List Fashion Travel 110

Idaconcpts

DECEMBER 12, 2012

Whether you’re looking to get noticed, start a new marketing campaign, or extend your current social reach, getting to know these platforms is your road to leveraging them into real business benefits. New Media Expo 2013. MediaPost Social Media Insider Summit.

Conference 172

Conference Social Media Airlines Education 172

Unmetric

OCTOBER 24, 2019

Use these content ideas to help inspire your 2019 Veterans Day social media campaigns. Southwest Airlines. Content Analysis. All data has been compiled and analyzed from Unmetric Discover , the world’s most extensive catalog for branded content. See the latest Veterans Day posts. View this post on Instagram.

Social Media 70

Social Media Airlines Analysis Instagram 70

Pixlee

FEBRUARY 13, 2020

Well-executed retargeting can educate customers through informative content on your blog, video demonstrations, and even user-generated tutorials. You can use this technique to provide the right content to your prospect at the right time in her buying cycle. They might have clicked in by accident or to read a blog post.

Instagram 55

Instagram Video How To Airlines 55

Pixlee

JUNE 16, 2021

Pixlee’s mobile commerce solution allows you to design an app-based shopping solution for your brand complete with user-generated content to provide social proof to your customers. Check out how @aloyoga integrates UGC and influencer content with Pixlee to create an immersive mobile app experience! Share User-Generated Content.

Retail 52

Retail Trends UGC Mobile 52

Convince & Convert

NOVEMBER 14, 2014

Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. Some offices have their own Facebook and Twitter accounts, and they leverage the content that Matt’s team provides.

Social Media 66

Social Media Real Estate Airlines Mobile 66

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Pixlee

JUNE 8, 2021

Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint. It can also be that you’ve renounced print marketing and have switched to digital marketing. . Show, Don’t Tell, How Your Company Minimizes its Carbon Footprint.

Instagram 52

Instagram Engagement CSR How To 52

Convince & Convert

AUGUST 8, 2012

Let’s face it, we’re in an industry that consumes case studies like a daily farmer’s market special – we want them fresh, ripe off the tree, and filled with juice. We crave details and behind-the-scenes content as we navigate a rapidly changing landscape. About the Daniel Lemin: Follow @social_studio.

Travel 120

Travel Case Study Airlines Consultant 120

ProBlogger

APRIL 23, 2018

How to Promote Your Blog Offline. Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. They’re always looking for stories and content. Examples of How to Find More Traffic for Your Blog Offline.

How To 49

How To Eventful Collaboration Blogger 49