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Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

And there are “support badges” for each token that fans can upload to show their support and persuade friends to vote ( ClickZ ). Related Stories Social TV: Fans Tweet to Choose Hawaii Five-O Ending Turkish Airlines Video Ad Tops 100 Million Views Facebook Contest: Doritos Crowdsources Super Bowl Ads.

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Returning to the Gravity Summit

Ari Herzog

Here is a Gravity Summit overview.

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8 ways to deal with negative comments in online communities

Laurel Papworth

When two blondes claimed they were denied service on an American airline, that airline took to YouTube to point out it was not because the blondes were “prettier than the cabin crew&# as claimed, but because they acted up. Heh probably not.

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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

Another study found that higher-revenue airlines offer more empathetic customer care on Twitter. If you respond to 90% of messages and have a response time of 15 minutes or less, you’ll get a Very Responsive to Messages badge. Customers don’t expect all companies to offer the same levels of customer service on social media.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. You think Southwest Airlines would have liked a data feed that automatically appended Klout scores to passenger manifests before they kicked Kevin Smith off a flight? Especially now, when every customer is a potential reporter.

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You Need To Know: Social Media and Retail

Laurel Papworth

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. They win badges and special offers for participating. So when I’m in a new city and looking for a place to eat, I amble down the street to see what I can find.

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

But there are a lot of them that are simply out there to collect your money and give you a badge, which may or may not mean much to the world at large. Greg Jarboe , president and co-founder of SEO-PR, has worked on several campaigns for Southwest Airlines, the SES Conference and Expo series, and Rutgers Center for Management Development.

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