Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. But if that’s your company’s take, it could be missing out. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Just look at Adobe. Not only that.

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 11, 2011

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. “How dare a company try to put a number on influence!&# When every company of consequence has a free and open API, data becomes a commodity. they shout. An impossibility! A farce!&#.

Klout 159

Klout Nielsen Influencer Social CRM 159

Oktopost

SEPTEMBER 24, 2019

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

Reputation 83

Reputation Press Release Airlines Construction 83

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.

Press Release 112

Press Release RSS Blogger Airlines 112

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. Not to get too metaphysical on you, but your brand’s voice is already there —it exists in your company, the reasons it was founded, and how you conduct yourselves in your day-to-day work. They’re just as tired of the B2B business-sounding stiffness as you are.

B2B 60

B2B Brands Airlines How To 60

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines).

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 115

Compete Conference Organization Social CRM 115

The Realtime Report

OCTOBER 5, 2021

This is exactly what Watson, a former Global Director of a Fortune 500 company, and Segarra, a retired New York City police officer, have accomplished amid long-standing careers advocating for the Latin American and Caribbean community and culture and, more specifically, going over-and-above to advance young Latino entrepreneurship.

Travel 91

Travel Tourism Airlines Film 91

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. After college, I worked in customer relations for a large electronics' company.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. Image credit: Scott Hampson.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? Personally, I had a problem with an airline recently. What’s going to happen next?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Rebekah Radice

FEBRUARY 15, 2016

What if you could position your company to navigate the choppy waters of social media with ease? And finally, position your company to quickly make decisions that have a positive impact. Social media has shifted how your company interacts and engages with prospective buyers and customers. It also got me thinking.

Trends 114

Trends Social Media Survey Mobile 114

Convince & Convert

JUNE 8, 2010

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. million times, and takes United Airlines out behind the woodshed for a musical ass-kicking.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Sprout Social

APRIL 6, 2023

Given that customers prefer to message companies directly, bot marketing can help resolve customer queries more efficiently while meeting your customers when and where they need you. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin.

Marketing 80

Marketing Airlines Conversation Team 80

Convince & Convert

APRIL 27, 2010

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Social Media 131

Social Media Strategy Airlines Types 131

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. Ive founded 5 companies, and spent 15 years running digital marketing agencies. [link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real. All rights reserved.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Webbiquity SMM

MARCH 4, 2014

Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous. They know the company’s products, people, policies and procedures from the inside. Yet companies big and small have struggled to capitalize on this potential.

Review 205

Review Radian6 Guidelines Policies 205

Hootsuite

AUGUST 6, 2019

According to LinkedIn’s Engineering blog , the algorithm also looks at the language of the post, and the companies, people, and topics mentioned in it. For this reason, the company has provided tips and best practices, which are included here, along with a few more from me. Engagement probability. Be relevant. 10:45 a.m., and 5:45 p.m.

LinkedIn 111

LinkedIn HootSuite Hashtag Airlines 111