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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

“How dare a company try to put a number on influence!&# Even if it doesn’t, however, the anti-Klout brigade typically leaves out a major point in their argument, which is that companies desperately want this kind of data point. . When every company of consequence has a free and open API, data becomes a commodity.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Not only Eric’s company Argyle Social, but our friends at Infusionsoft. We were on a multitude of airlines during that trip.

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Is Your Executive on Twitter?

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

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Koka Sexton dot Com

Koka Sexton

I got a message today about a website that shows the Tweets from some of the executives of the largest companies in America. ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

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Freemium Revenues: Social Media Business Podcast

Laurel Papworth

Mostly because a lot of companies I speak with still can’t get their head around if it’s free, why would people pay? It places ads from companies like Microsoft and Southwest Airlines on profile pages.) API Widget Economy: Social Media Business Podcast (11). or subscribe via RSS (video) or RSS (audio).