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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. This blog examines how Ryanair’s social media strategy helps the brand gain the active engagement of audiences. Let’s examine how this translates into user engagement.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. Assess Reach vs. Engagement. Yet it is when users engage with the content that they show real interest for the product or your brand.

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Last month on social: A lot like Christmas, but also memes and travel

Unmetric

Now that our tastebuds are all sophisticated, airline meals need to up their game too. This video was the brand’s most engaging post in November. Brazilian food delivery brand iFood published this tweet, its second-most engaging tweet in November. This tweet was Visit Scotland’s most engaging tweet in November.

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7 ways to use social media for market research

Sprout Social

They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

Research 143
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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Algorithms prioritize engagement.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions. Advanced analytics and insights.

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Why brands need a social media monitoring strategy

Sprout Social

Social media monitoring entails keeping an eye on your brand’s mentions online and responding to any engagement around it. Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. — Alaska Airlines (@AlaskaAir) February 5, 2020. What is social media monitoring?