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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Aggregate results across these early advertiser case studies show Unsplash to be more effective at elevating how people feel about a brand – more effective than even digital, TV, and Instagram campaigns. See their examples below. Your brand identity needs to be a natural and subtle part of the context of the photo, not overlaid on it.

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Even better, use TubeMogul to syndicate it to dozens of other video sites. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

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