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How AI insights improve decision making

Sprout Social

By semantically analyzing text-based reviews, a hotel review aggregator could develop a “smart” search feature that allows hotels to be filtered based on specific attributes such as breakfast quality, internet speed or proximity to nightlife, aligning directly with the traveler’s preferences.

Sentiment 108
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Role of artificial intelligence in marketing

Sprout Social

Automation AI-driven smart automation empowers social media managers and customer service teams to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows. The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience.

Sentiment 130
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350
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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Behold these eye-opening statistics: 87% of customers share positive experiences. While there are a growing roster of tools and apps to help businesses glean visitor intent, the best way is to ask customers directly through surveys, chat, and other market research methods. Just how important is it to “wow” customers these days?

Metrics 79
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. 6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. Other Cool Web Tools.

Tools 206
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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

You can also create a list of your favorite content providers and do a quick survey of them each day. The news aggregator app, Feedly , is not just a great place to find material but also a great place to keep it organized. Share Survey Results. Like the survey idea, but don’t have the resources to run your own?

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Cost-Per-Thousand Impressions (CPM): Also called cost per mille, the aggregate cost for one thousand impressions, calculated by dividing the amount spent by the number of impressions and then multiplying by 1000. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. purchases, scheduled events) divided by ad spend.