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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

Sentiment 132
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6 steps to create an org-wide social listening strategy

Sprout Social

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Rachael Samuels Sprout Social Media Manager. Improve products.

Strategy 118
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How to use social listening tools for business-wide success

Sprout Social

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 93
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What not to do on social media in 2021

Sprout Social

Brands, however, are still slow to go all-in on TikTok—a mistake that Bre Schneide r, the Social Media Manager at US HealthConnect Inc., Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. hopes brands will soon address. “I Don’t be afraid to take a stand.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].