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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release.

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The Scale of Upcoming Changes in the World of Media

The Realtime Report

Other tools like news aggregators, social media, thematic communities, and a multitude of other resources help PR specialists reach their goals while providing their clients with successful results. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows.

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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? But this also shows how Newser is pushing aggregation to the extreme.

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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Get acquainted with news aggregation services. Therefore, it can be a good idea to use a blog aggregation tool such as Netvibes to create a dashboard of relevant content sources. Not necessarily because you have to share an actual press release here, but rather since it can take form of a great news source.

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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. It’s where you publish your smartest thoughts. It is reprinted and updated with permission.

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Google News Optimization Tips

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. The title should be “extremely indicative of the story at hand.”

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