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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The Search Agency has released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year. However, YoY click volume declined 6 percent.

CPC 122
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We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. You get the point. They werent interacting with anyone. They werent saying anything.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Content aggregation ?). Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. The corporate website is the focus of marketing efforts (as Vanessa Fox suggests ) according to 88% of marketers overall, but 93% of B2B marketers (see chart below).

B2B 150
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The 4 Marketing Metrics Mandates

Convince & Convert

Behavior-Based instead of Aggregated Data. Even though most website owners aren’t using “hits&# as a success metric any longer, we’re still falling into the trap of counting aggregations. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page.

Metrics 127
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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

Social technologies make syndication and aggregation simple. You can easily kill multiple birds with one stone - automate your blog posts out on Twitter, which in turn sends your tweets to Facebook - but its important to not overdo it and run the risk of becoming a robot.

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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

Backlink Reports – Aggregates backlink data from several different backlink providers such as MajesticSEO, SEOmoz, blekko, ahrefs and SEOKicks in one place. Domain vs. Domain – Create charts showing the commonalities of multiple domains and their organic or paid search keywords. cognitiveSEO.

SEO 167
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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram.