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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Bing Network continue to see growth; Google leads in mobile. percent of total spend).

CPC 122
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You Need To Know: Social Media and Retail

Laurel Papworth

Facebook Places : Use your mobile phone to “check in” and review the restaurant. Foursquare Check-in : Similar to Places, Foursquare has 20 million users with mobile phones checking into restaurants, hairdressing salons and doctors’ surgeries. The reviews were thin on the ground. Never again.” ” Ouch.

Retail 80
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Aggregate values: Total amount someone has spent.

Hotels 113
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Why is Unmetric “like wallpaper”?

Unmetric

With mobile being the device and social being the platform, and search being how you buy stuff, we are commands away from consuming and buying stuff. Lux : I’d love to know if you have any examples from conventional brands like CPG brands, or retail or QSR?

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A guide to getting your CEO on social

Sprout Social

When Edelman took a closer look at Glassdoor’s List of the Top 50 Highest Rated CEOs, they found that more than 75% of them were present on social media channels–across a diverse set of industries including tech, trucking, retail, banking, auto repair and accounting, to name a few. In conclusion.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

Mobile 197
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.