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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Instagram Explore Video. Here’s a post I recently shared to my page, complete with the associated engagement… And here’s the news feed version of the ad itself, that was customized to have a square image (it is otherwise the “existing” post)… The ad version does not display the aggregated engagement.

Facebook 171
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7 Brands With a Killer Social Media Campaign

Later

Nike’s “Dream Crazy” Video. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. You don’t need skills in design or meme-making to start a challenge. And using a unique hashtag is key for aggregating the posts and measuring results.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Views (videos, ads, rich images). Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. Once you have gathered all the relevant reports, you should then aggregate the data in one place so you can cross reference, validate and get the complete picture.

Analytics 350
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Essential viral marketing tools

Socialmedia.biz

million downloads in its first four days and is one of the top viral videos on Ruzzit.com this week. Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. Hillary Clinton’s “Between 2 Ferns” interview got 9.2 With Snip.ly

Tools 60
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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. The shift to video and Live has enabled people to connect across geographic areas via social media in ways we never could before!

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Brand experience: Why it matters and how to build one that works

Sprout Social

These are aggregated so you get a holistic sentiment score for your brand and individual topics. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads). Sentiment is measured for topics and categories and assigned positive, negative and neutral scores.

Brands 111
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable. Here are some free resources for identifying hot topics and search trends.

Trends 146