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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. The data is broken down into three tabs: overview, audience analysis and post trends. Top hashtags.

Facebook 107
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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Claim your business’ name and URLs.

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Understanding Twitter verification in 2020

Sprout Social

But marketers are still wondering, will Twitter open up public applications for verification again and if so, when? You’ll also need to update your website or blog URL so users can access your work. Aggregated analytics allows you to take a deeper dive into metrics and understand what’s working in your Twitter strategy as well.

Twitter 138
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How to use YouTube Analytics to optimize your video performance

Sprout Social

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. The Overview Report. Easy to understand at a glance, the Overview Report tells whether or not your numbers are up. This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention.

Analytics 141
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8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

To provide a strategic overview and set a framework for the discussion I came up with a list of questions that summarizes the types of issues we frequently encounter in helping publishers with social media. The main theme here is the need for better collaboration between the marketing, editorial and technical teams.

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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

Website Custom Audiences Overview. Aggregate values: Total amount someone has spent. In the image above, I created an audience of anyone who visited a page of my website that includes “jonloomer.com” in the URL at least 20 times in the past 30 days. You could also use “URL Equals.”

Facebook 126
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10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167