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Measuring Facebook Fan Engagement Beyond the Like

Convince & Convert

Guest post from Matt Simpson , interactive marketing director for Bulbstorm. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. But a consistent approach to aggregating brand engagements enables you to compare campaigns and track depth of engagement over time. That was sooooo 2010.

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Free Content Is Killing Media (And Advertising)

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Whether we're talking about iPads , websites, Blogs or the future of newspapers and television, Sorrell knows and understands the landscape like few others. What will truly move marketing, communications, advertising and media forward is rapid innovation (err. content aggregator. Give government subsidies to make up the rest.

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Content Is Everywhere - The Changing Tide Of The Internet

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Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. I don't see that as relevant to the story as much as what this continues to mean for the dramatic changes in content and marketing: It's no longer about a destination. The content is everywhere. you name it). aol content.

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Second Screen TV - Research

Diva Marketing Blog

Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. . Diva Marketing : Thanks Joel! Synchronized experiences only work in real time.

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Second Screen TV - Research

Diva Marketing Blog

Diva Marketing : The Insight Report you did with CivicScience indicates that multitasking is the name of the game for 45% of respondents who acknowledged using a ‘second screen’ (smart phone, tablet or computer) while viewing traditional broadcast TV. . Diva Marketing : Thanks Joel! Synchronized experiences only work in real time.

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How to Blog Reactively … and Why You Should

ProBlogger

Make a list of the websites, newsletters, and bloggers who inspire you and utilize your favourite RSS reader, iPad app, or simply subscribe to have their content delivered to you each week. I also offer a quality link building service for bloggers and affiliate marketers. My personal schedule. So when do I write my blog posts?

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Best News Apps for iPhone and iPad

Tweaklibrary

We have accumulated a list of 5 Best News Apps for iPad and iPhone that can help you stay updated with the world news on the go. Best News App for iPhone and iPad: 1. Flipboard News App for iPhone and iPad: Features: Users can create a personalized news feed as per their interests in Flipboard Magazine. Offers a Widget.

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