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How AI insights improve decision making

Sprout Social

One of the key innovations in this field is the semantic analysis of hotel reviews that offers highly tailored recommendations to travelers. This approach goes beyond generic ratings to provide customized hotel recommendations, improving the guest selection process and enabling people to have more personalized travel experiences.

Sentiment 112
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. For example, if a user is browsing hotels in a certain destination, advertisers can show other hotel options in that same location. Aggregate values: Total amount someone has spent.

Hotels 113
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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

Using the word “ destinations ” in your search will trigger this feature and it’ll aggregate and present information on your destination in order of its popularity. It also adjusts flight options seamlessly, and it sorts hotel choices based on your star preferences, showing you what’s bookable for your desired travel dates.”

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

Episode 11: Vanessa Sain-Dieguez, Hilton Hotels. Take a page out of Eric’s book and, “Partner with the people who already have the audience aggregated.” Learn those “soft” skills: aggregate people skills, learn how to manage people who don’t report to you, help other people understand the vision.

Questions 137
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Fetching Friday – 20 Marketing Links & Sad Cat Diary

Kikolani

TripAdvisor Marketing: Advanced Techniques For Hotel Reputation Management – This blog post examines TripAdvisor and tackles a top question among independent hotels, inns, vacation rentals and bed and breakfasts: What are the best advanced reputation management techniques to use on TripAdvisor? Social Media / Social Networking.

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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites.

Cymfony 152
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#DigitalPR Twitter Chat with Katie Paine

Proactive Report

Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. It should be an aggregate of everything action (share/comment/click). To get people to consider requires desirable visuals, recommendations, calls to action. Those are the metrics.

Twitter 40