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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? This isn’t a surprise.

Sports 83
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Brand experience: Why it matters and how to build one that works

Sprout Social

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 113
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How to Use Location Data to Decode Customer Conversations

Convince & Convert

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. This strategy today just won’t work.

Data 60
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A Deeper Look at the Twitter Metrics You Should Be Tracking

Sprout Social

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The Events tab is a great resource for social media managers and content creators. A well-timed Tweet sporting a trending hashtag could give your engagement a boost.

Metrics 40
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Sony Builds Interactive Social Media Hub For 2014 World Cup

The Realtime Report

It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” ( AdAge ). Following the conclusion of the World Cup, Sony and Isobar plan to modify One Stadium Live into a platform for other major sporting events and shows around the world (one possibility: the next Academy Awards).

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What Is Newsjacking?

Keyhole.co

Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. They are all essential components of communication that keep us up to date about socio-political issues, entertainment, sports, business, and other national and global concerns.

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Twitter Analytics: Your Guide to Drive Traffic and Boost Sales [Updated in 2020]

Keyhole.co

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Was it a hashtag? Twitter Analytics Guide. Updated in November 2020. A question?

Analytics 105