gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition
JANUARY 10, 2013
Monitoring brand mentions, share of voice, sentiment etc. Meaning consumers making a reference to a brand through a photo without mentioning the brand name. Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights.