Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Sprout Social

JUNE 27, 2023

According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

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Review Brands How To Analysis 127

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Think about it.

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Social Media Marketing URL Hashtag 105

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy? Let’s take a look.

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Analytics LinkedIn Data Metrics 98

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

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Buffer Social

AUGUST 12, 2019

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of. About Reddit Marketing. Come along!

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Sprout Social

AUGUST 16, 2021

If you’re looking for a new campaign idea to help increase engagement and brand awareness on social media, we’ve got a great tactic for you to try: hashtag campaigns. What is a hashtag campaign? You can also increase engagement with the followers that do participate and share your hashtag within their own posts.

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Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Below we’ve highlighted how to find your most successful social media posts, broken down by platform.

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Social Media How To Metrics Analytics 124

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. But there are too many social media business accounts with too much data to track. Enter social media reporting.

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Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

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Hootsuite

FEBRUARY 16, 2021

It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience. Hootsuite hacks for reporting.

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HootSuite Features URL Template 140

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes.

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Organization Flipboard Social Media Company 108

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

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Influencer Brands How To Fashion 43

Adam Sherk

OCTOBER 1, 2009

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable. Here are some free resources for identifying hot topics and search trends.

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yMarketingMatters

JANUARY 15, 2017

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Hashtags are such a prominent part of online culture today and people have started using them outside of their intended purpose like using them in text messages, chats, songs, and advertisements.

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Hashtag Social Media How To Marketing 100

Bare Feet Studios

FEBRUARY 27, 2010

It was named after the hashtag – see next item. Via @JohnGarcia ) Hashtag Aggregation: People create hashtags to help aggregate related content from disparate sources so the world (and all of its relevant subsets) can be easily informed.

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Social Media Aggregator Upcoming Conference 92

Sprout Social

OCTOBER 9, 2018

They’ve used hashtags. We’ve written a lot on how powerful the right hashtags can be for your brand. Check out Ritetag to find popular hashtags in your niche. Embracing other current trends in social media. Football isn’t the only trending topic on social media during the fall season.

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Sports Social Media Engagement Compete 83

Sprout Social

MARCH 8, 2019

Recent video marketing statistics note that 80% of people note that videos are helpful in making purchasing decisions. Simply put, its user base is not exactly friendly to businesses or marketers. Many consumers flock to Reddit solely because it’s free of promotion and marketing spam. And with that, we wrap up our guide!

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Reddit Tumblr YouTube Review 99

Buffer Social

JUNE 13, 2019

Social networks change and evolve, rapidly. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Curology is a good example of a mix of social media content types. Source memes from meme aggregators and Reddit.

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Meme Instagram Feed Feedly 75

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.).

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Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

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Tools Sentiment Marketing Reputation 94

Firebelly

JANUARY 13, 2010

Social technologies make syndication and aggregation simple. It allows you to update your Facebook status from Twitter, but you can choose which tweets you want to syndicate by ending the tweet with the hashtag #fb. Keep your #s, @s and RTs where they belong - on Twitter. Am I alone here? Does this bother anyone else as well?

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Syndication MySpace Paid Search Social Media 101

Direct Marketing Observations

JULY 19, 2010

A lot of the apps and web services that come across the desk lately have to do with consolidation and aggregation. In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. Yoono connects you to your social networks and messengers.

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Social Networking Aggregator MySpace Yahoo 162

Sprout Social

JUNE 7, 2016

And if you’re looking for something not so specific, there’s also a Recurring Trends option, which highlights some of the most popular hashtag trends on the platform. A well-timed Tweet sporting a trending hashtag could give your engagement a boost. Advanced Options. Select the appropriate date range. Put Your Best Foot Forward.

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Metrics Twitter Comparison Report 40

Buffer Social

JUNE 27, 2023

How different parts of Bluesky look Bluesky is a decentralized social network, much like Mastodon, that allows its users to share short text updates through different providers instead of a huge central one. From there, you can pull down a top menu showing trending posts and hashtags.

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Social Networking Twitter Flipboard Feed 131

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Directory 145

Directory Tools HootSuite Twitter 145

Hootsuite

APRIL 6, 2023

Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom. The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

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Analysis B2B Data Tools 136

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. With this, many marketers believe in the power of news, leading them to coin the term newsjacking. What is newsjacking? What are the benefits of newsjacking?

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Aggregator News Trends Reputation 52

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Sprout Social.

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Bare Feet Studios

APRIL 14, 2009

A colleague and friend of mine, Toby Bloomberg, is writing a “Tweet-Book&# on Social Media Marketing. She is featuring different authors for each chapter, drawing from her extensive network. She is a great example of someone who not only shares her knowledge but her network too.

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Video Upcoming Conference Viddler 40

Convince & Convert

APRIL 29, 2014

Image via BigStockPhoto.com Sophisticated marketers have a lot on their minds these days, such as developing and reaching audiences, creating consumer connections with meaningful content and campaigns, demonstrating business results, and doing it all in compliance with legal rules and guidelines. Are Your Promotions Legal?

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scribd Hashtag Guidelines Aggregator 167

Sherrilynne Starkie

APRIL 26, 2015

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. Hashtags too are really useful in following trends and conversation threads. Hootsuite partners with hashtag aggregator Tagboard to help brands display tweets. How to be smart on Twitter.

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Twitter HootSuite Tweetdeck Aggregator 150

Buffer Social

FEBRUARY 11, 2019

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

Social Media 111

Social Media Tools Flipboard Brands 111

Hootsuite

APRIL 2, 2020

Hootsuite Analytics provides a full picture of all your social media efforts in one central dashboard. This simplifies your social media analytics work. It saves time and makes it easy to compare aggregate results across networks. You’ll see key metrics for each of your social posts, including: Clicks. Video views.

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Analytics Social Media Tools HootSuite 145