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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers.

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How AI insights improve decision making

Sprout Social

A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI. Consider a new healthy snack brand, analyzing thousands of consumer surveys and open-ended responses about snack preferences and brand recognition.

Sentiment 108
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AI won’t replace social teams: Here’s why

Sprout Social

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. And 82% of that group report that those tools have already driven positive results. For you, that means less time aggregating data, and more time acting on it.

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Is Your Business Using All 4 of These Core Customer Experience Metrics?

The Realtime Report

Customers who respond with a 0 to 6 are grouped as detractors who can damage a brand and impede business growth. Customers who respond with a 7 or 8 are grouped as passives who are reasonably satisfied, but still vulnerable to being swayed by the competition. Customer Satisfaction (CSAT). Customer Churn Rate.

Metrics 79
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

This information can help pair them in a meetup group that is beneficial to them. This is a far better approach than sending a survey a few days after the event asking them what they thought about the session. Depending on the size of the event, host multiple meetups for attendees to gather for dinner and hold meet-and-greets.

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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Participants were asked for a DNA sample, and sent online surveys about their diagnosis, symptoms and lifestyle habits. Researchers believe there may be many genes involved in Parkinson’s; but their effects are too small to be apparent in smaller study groups (hundreds or several thousand of participants).