Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.
Convince & Convert
JULY 24, 2019
They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. It’s a highly targeted, nearly free focus group.
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Convince & Convert
MARCH 8, 2017
They don’t think of those channels in aggregate as “television programming.” ” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. It’s a highly targeted, nearly free focus group.
Sprout Social
JULY 6, 2022
One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. This vantage point is especially critical in the current economic landscape.
Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Build trust and satisfaction with customer service and support.
Webbiquity SMM
JUNE 20, 2011
I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&#
Sherrilynne Starkie
JANUARY 8, 2018
Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews.
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