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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 107
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter. TWITTER: WHAT IS IT GOOD FOR?

Twitter 80
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111
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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Look for time-sensitive events like Facebook Lives or Twitter chats. If you’ve scheduled content, check your social media feeds to make sure it goes live as planned. Set aside a few minutes to check over engagement stats and sentiment for recent posts. Go Over Your Daily Calendar. Review Scheduled Content or Publish Live Posts.

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Online Reputation Management For Businesses: A Comprehensive Guide

Harp Interactive

24 TECHNIQUES FOR COUNTER-SEO CAMPAIGNS: Create systems to monitor conversations, aggregate the results and identify common themes. Provide controlled platforms for consumers where they can air negative sentiment and share their experiences directly with you: Facebook, Twitter, Blog Comments, feedback webpage, complaints blog.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Display a feed of brand-related comments from a variety of social networks on your website? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Display a feed of brand-related comments from a variety of social networks on your website.

Tools 206