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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Metrics like aggregate daily comments and likes per page and per post, and things like that. That’s difficult to do with some of the Twitter, Facebook data a lot.

article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Metrics like aggregate daily comments and likes per page and per post, and things like that. That’s difficult to do with some of the Twitter, Facebook data a lot.