The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. People mention what they are doing on social media channels and they also look for advice. Relevant Influencers drive conversation and action so they are an important part of social media. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.